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Happy Monday!
Today's Must Read Content Piece:
Sales emails are key to making money with email marketing. Yet most people don't know how to craft a high-converting sales email. (with step-by-step instructions + an example) | | Copywriting Resource of the Week: | | Here are 4 Ways to Use ChatGPT to Improve Your Copy: (With Simple Copy-and-Paste Examples) | | Copywriting Tip #1 of the Week: | | Asking the right questions in your copy is crucial to steering your readers to take your desired actions. Here's how to use strategic questions throughout your copy to drive better engagement and more sales: -
Ask the Right Questions: Instead of asking just any question, focus on those that naturally lead to positive answers.
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Create a Positive Response Loop: Think of questions that your audience will want to say "yes" to. Each "yes" builds their confidence and engagement.
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Build Toward the Sale: The more your readers agree with your points, the more likely they are to say "yes" when it comes time to make a purchase.
Your Next Steps:
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Identify Positive Triggers: Think about what makes your audience nod in agreement. What are their pain points, desires, and common affirmations?
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Test Your Questions: Incorporate questions into your copy that you believe will elicit a positive response. For example, "Would you love to see an increase in your ecommerce sales?" is likely to get a "yes."
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Analyze and Adjust: Track the engagement and conversion rates of your copy. Are readers responding positively? If not, tweak your questions for better alignment with their mindset.
By following these steps, your copy will engage your readers and guide them toward purchasing.
| | Free Bird didn't have the capacity to handle each and every chargeback manually, so they let Chargeflow handle it. They're now winning 7/10 of their chargebacks by using AI and automation to delegate the annoying task of handling chargebacks. This allows them to focus solely on business operations while recovering thousands of dollars in bottom-line profit. If you have an Ecom business, the best way to enable growth without chargeback interruptions is by using automation, artificial intelligence, and big data. If you don't utilize this tool to grow and maintain your Ecmmerce business, you're literally losing money. | | Copywriting Tip #2 of the Week: | |
An easy hack for improving your copy is replacing weak verbs with strong verbs. Weak verbs can dilute your message. So, by replacing them with strong verbs, you can have a greater impact on your readers. Here are some examples to illustrate this: -
"Break" → "Smash": - Example: "Smash through barriers and achieve your goals."
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"Make" → "Create": - Example: "Create a successful ecommerce strategy."
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"Find" → "Uncover": - Example: "Uncover hidden opportunities in your market."
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"Learn" → "Discover": - Example: "Discover the secrets to email marketing success."
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"Remove" → "Eliminate": - Example: "Eliminate obstacles that hinder your growth."
Your Next Steps:
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Review Your Copy: Go through your current content and highlight all the weak verbs.
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Replace with Strong Verbs: Use the examples above as a guide to replace weak verbs with stronger alternatives.
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Test for Impact: After making the changes, read through your copy to ensure it flows naturally and retains its intended meaning. Notice the enhanced impact and clarity.
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Monitor Reader Response: Track metrics such as engagement and conversion rates to see if the stronger verbs are making a difference.
By making these adjustments, your copy will become more compelling and persuasive, thus encouraging your readers to take action.
| | Looking to grow your email and SMS subscriber lists faster? | |
Here are 2 innovative List Growth Strategies: - Instagram Giveaways to Collect Email Subscribers: Run Instagram giveaways where participants enter by sharing their email or phone number with you via DMs. Use a tool like Gatsby to capture this follower's email or sms information from the DM and auto-sync them in as new subscribers to your lists in Sendlane, Klaviyo, Attentive, Yotpo and more.
- Evergreen Offers in Instagram Bio: Add an offer in your Instagram bio, inviting users to DM their email address to receive a discount on their first order. This works like a welcome popup on your website but keeps users engaged on Instagram, making it easy for them to subscribe right where they are. Use Gatsby to automate this process.
Implement these strategies to see significant list growth with minimal setup and management.To learn more about these strategies and Gatsby (I'm an investor), click here.
| |
Must Attend In-Person Event:
I'm speaking at the #1 ecommerce event in September.
This is the ONLY in-person event I plan to speak at and attend this year.
I HIGHLY recommend purchasing your ticket ASAP, as they sold out last year. | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 80,049
- Subject Line: 10 Ways to Use ChatGPT to Improve Your Copy
- Preview Text: (With Simple Copy-and-Paste Examples)
- Open Rate: 47.06%
- CTR: 1.50%
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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