Dear Chase,
I watched your livestream with Mason the other day.
I thought it was awesome, except for one thing.
I think you missed a really important point about building a real, strong, long-lasting personal brand.
There's something that I don't think I've ever seen people talk about when it comes to building an audience of people that will REALLY stick by you.
It's this concept called the "status gap".
This is something that I've noticed much more in social dynamics, but we can borrow the idea and put it toward business.
A "status gap" has a pretty clear meaning.
It's just the delta between where you're ranked on the totem pole vs somebody else.
This is literally what creates respect.
If you are ranked much lower than someone else regarding a metric that you care about, you will respect them more.
This is why a lot of new entrepreneurs really respect Alex Hormozi.
It is extremely clear that he really knows his stuff in building B2B businesses.
He came out the gate and made multiple, multiple 8 figures with gym launch, and then launched his agency and made another 9 figures.
When someone who's only made $50k with their business sees Hormozi, they realize how much further along he is.
It's not just the number that people use as social proof for a status gap.
It's the knowledge he has, which is proof of how long he's been in the game.
And it's the demonstration of how he sold one company, and then built another one even faster than he did the first time.
HUGE gap between where you are and where he is.
But then, there's another status gap between Hormozi and his idol, Warren Buffet.
Warren Buffet has made multiple billions of dollars. He knows things Hormozi doesn't.
Huge status gap.
You get the point.
It sounds bad, perhaps, but if you want to be a personal brand…
You need to be posting things that make it clear that you are WAY ahead of your audience.
You can lead them better than anyone else, because you've done what they're trying to do 100 times.
You need to be talking about ideas that they've never heard before.
Doing numbers that they've never seen before.
It's not an easy task, but this is why a strong personal brand is so rare.
For every 1000 lousy business content creators, there's one singular creator that has SO much knowledge and experience, that the status gap is undeniable.
I think you and Mason will be there one day.
Which is why I am 100% going to his free class on Sunday. And you should, too.
Anyway.
Working on building a status gap between myself and the nice receptionist lady at my gym.
I'll keep you posted on that.
Yours truly,
Alex.
Sent from my copy of $100M Leads
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