9 psychology-based copywriting tactics to boost your conversions

Copywriting is more about psychology than it is about writing ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Audiens put together a few Free Klaviyo Segmentation Cheat Sheet: Grab it here. Happy Monday, I hope you had a great weekend! Today's Must Read Content Piece: Copywriting is more about psychology than it is about writing.   Here are 9 psychology-based copywriting tactics to boost your conversions.   From a $150M marketer:   1/ Don't round-up numbers   People tend to assume round-up numbers are fake.   Use raw: - Statistics - Quantities - Percentages   Raw numbers >>> perfect numbers.   Read the other 8 tips here.   Sponsor of the Week: Free Klaviyo Segmentation Cheat Sheet: "Chase, what's the fastest way to get more sales from my email list?" People ask me that question A LOT. I totally get why.  Your email list is a growth machine waiting to happen. So, I point people to this free guide 👇 10 segments you'll find in every high-performing Klaviyo account On a daily basis, I see segmented emails get 3x more revenue per recipient vs. a generic e-blast. There's TONS of value in the guide: Precise instructions to segment your list  Campaign ideas for emails to send each segment Email examples from top DTC brands worth swiping Grab your free copy Copywriting Tip of the Week: Vary the rhythm of your copy by alternating the length of your sentences.   Make some of them long like the one above.   And some short.   Like the one above.   This will make it way more entertaining, engaging, and fun to read. Email Marketing Tip of the Week: Send an email answering questions from your prospects.   >> You got questions? >> We got answers >> 3-5 FAQs from prospects >> Answers to said questions >> CTA to browse store   Great way to handle non-buyers' objections. Marketing Resource of the Week: Here's my Marketing & Copywriting Cheat Sheet that offers quick tips and reminders.   10 categories, 30 quick tips.   Save it, share it, and use it: Newsletters of the Week: 1/ The Marketer's Playbook: A once-weekly round-up of the top marketing news, threads and strategies that will make you a better marketer. Subscribe for free with 1-click. 2/ Dan's Dispatch: A weekly newsletter where Dan shares tools to conquer the mental hurdles of entrepreneurship and build a business doing work you love. Subscribe for free with 1-click. 3/ Marketing Powerplays: Get the SEO, marketing, and copywriting strategies Jeremy uses to drive growth for monday.com, Robinhood, CrowdStrike, Binance, and hundreds more. Subscribe for free with 1-click. Newsletter Transparency: Here are my newsletter stats from last week: Recipients: 73,902 Subject Line: The 5 stages in the customer's journey Preview Text: —> Open Rate: 47.10% CTR: 1.20% Have a great week and make sure to send some emails!  - Chase Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form. 2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service. P.S. Here's my Twitter thread of the week: © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782