an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Rewards Email: - Email Examples:
- The Rewards Email Example 1
- The Rewards Email Example 2
- Purpose/Context of Email:
Using rewards points or loyalty programs for your customers are great ways to increase LTV. Everyone seems to have these programs, but they never shout them out with email. It's always just a section in the footer that no one ever sees. Put this program to work and show off how much your audience stands to gain by spending more money with you.
Example 1 is from Beam. Look how simple they made it to understand how their rewards program works. Simplicity is what makes people buy. If your rewards program is super complicated with multiple different tiers and different structures for different customers, no one will use it. That's Beam, though. Simple is their thing. That's why I love their design so much.
Example 2 is from Care/of. They did something kinda clever, and I don't know the brand well enough to know if it was on purpose or not. The old expression, "dangling a carrot in front of someone so they do x". This is how they're framing their rewards program, and it's kinda genius. They're also going BIG on their rewards and offering a potentially huge upside if someone gets to that level. Great incentive, great email.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Have you seen our rewards program?
- These rewards could be yours!
- Featuring: The Rewards Program
- Preview Text Idea:
- Get x for free...
- All you have to do is...
- Here's what you can get for free. | | Sponsor of the Week: A company I advise is doing a lunch and learn this Friday where you'll learn: - Identify high-intent anonymous site visitors, even without form submissions or opt-in (fully compliant in the US)
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- Trim your marketing costs by re-evaluating your tech stack for 2024 and find out how can compliment, or even replace marketing tools for maximum ROI
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| | | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - Crypto bull run incoming, wyd about it?
- Best investment we've ever made (real ROI)
- Copywriting Tip of the Week | | Copywriting Visual of the Week: Copywriting is the subtle art of persuasion. It's not just about what you say, but how you say it that turns readers into customers. | | Marketing Resource of the Week:
Here's my Marketing & Copywriting Cheat Sheet that offers quick tips and reminders. 10 categories, 30 quick tips. Save it, share it, and use it: | | ChatGPT-4 Marketing Prompt:
Generate [number] social media engagement strategies that can improve brand recognition and increase customer engagement for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current social media engagement efforts — [describe current social media engagement efforts here] Inspiration: "[social media engagement strategy one]" "[social media engagement strategy two]" "[social media engagement strategy three]" Engagement guidelines: "[your engagement guidelines here]" | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
| | Other Links: - As mentioned at the top of the email, this is where I recommend hiring best-in-class freelance marketers.
And this is where I recommend hiring overseas marketing assistants.
I advise this company and they're awesome!
- 99.99% of people make these 5 crucial copywriting mistakes. Read it here.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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