Proven and tested by 100+ of our clients͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday! The one thing that's harming your open rate, deliverability, and revenue? Unengaged subscribers. Here are 7 email marketing tactics to win back inactive subscribers and re-engage them with your brand. (Proven and tested by 100+ of our clients) | | Vendor of the Week: Build a Roster of Your Perfect UGC Creators + Micro-Influencers in Minutes Join major eCommerce brands like Clinicalskin, Bearaby, and KOS Naturals who use Insense as their 3-in-1 tool for UGC, influencer posting, and whitelisted ads. Like me, you've probably tried various UGC and influencer marketing platforms, but Insense stands out for the following reasons: - There's no manual outreach, creators that match your requirements apply directly to your campaigns in minutes
- You can start collaborations immediately and get UGC within 10 days
- Get access to their curated marketplace of 20,000+ UGC creators and micro-influencers aged from teenagers to 40+, speaking various languages
- Their creative brief templates make communication smooth and seamless
- With just one click, you can gain access to TikTok Spark Ads codes and Meta whitelisting connections for influencer ads
- You can build a reliable roster of your preferred creators and influencers for long-term collaborations and brand ambassadorships
Plus, Insense makes it fast and easy to build a roster of UGC creators. "We've been able to source quite a lot of great creators that fit our creator avatar from Insense, and the turnaround time for the content has been a week or less. Also, the fact I can whitelist content with a few clicks is key." Ashvin Melwani, Obvi Book a free 1-2-1 strategy call and get $200 for your first campaign until June 30. | | Copywriting Tip of the Week: Struggling to write copy? 1) Do some research on your target
2) Write down their pains/desires/objections
3) Lead with the pains
4) Transition into their desires
5) Handle their objections
6) Present your product
7) Call them to action Simple, not easy. | | What's Happening in the Paid Media World
As predicted in the previous issue, performance is beginning to normalize post-Memorial day. Arrows are green in most auction metrics, but not by large amounts. Meta CTRs (+3.80%) and CPCs (-1.91%) are improving, and all YouTube auction metrics are improving as well. However, the swings aren't massive, usually less than 3%, signaling balance across ad auctions and flat ad spend. Overall, it seems like spend, conversion, and auction metrics are settling in for a generally flat week-over-week trend. However, AOV dropped across almost all channels for the fifth week in a row, another episode in the consistently sliding AOV we've seen since starting this newsletter six months ago. More details in the Media Buyer Newsletter. Specific industries experienced recoveries in customer acquisition rates, from Accessories (+6.46%) to Electronics (+9.26%) and Jewelry (+5.89%). | | Email Marketing Fact: Keep your customers informed with a "Shipping Update" email: >> Your [product] has shipped!
>> It will arrive on [date]
>> Track it here…
>> CTA to track package They'll love it. | |
My newsletter stats from last week: - Recipients: 54,178
- Subject Line: How to Leverage A/B Testing to Skyrocket Your Conversions
- Preview Text: A/B Testing is the closest thing we have to actual magic in email marketing
- Open Rate: 47.30%
- CTR: 1.10%
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Have a great week and make sure to send some emails! - Chase
How I Can Help 1. If you own/run an ecommerce brand looking to work with my agency, hit reply and let's chat! 2. Book a 1-1 paid consulting call with me on email marketing, newsletter growth, LinkedIn growth, etc. 3. I'm accepting 3 more people who want help growing their LinkedIn followings. More info here.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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