Good copywriting without a good call-to-action is worthless͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday! Good copywriting without a good call-to-action is worthless. Here are 7 quick CTA tips to increase your clicks and conversions. | | Vendor of the Week: Gorgias is the customer service platform that 7 to 9 figure brands like The Oodie use. The Oodie credits Gorgias with enabling their team to reply to 50,000+ customer emails every month. Before Gorgias, this was impossible. I'm a big Gorgias fan & personally believe it's an absolute must-have for any Shopify business. | | Copywriting Tip of the Week: Speak directly to your target audience. Instead of saying "Our product is great for everyone." Say: "Are you a busy parent looking to lose weight? Then this is for you." The more targeted your copy is, the better it will perform. | | What's Happening in the Paid Media World The long weekend proved beneficial for brands who were running 4th of July discounts, giving a small boost in week over week performance in this extended downturn. The wins may be pyrrhic given reduced margin, but these discounts did improve a variety of metrics in this week's report.
Generally most brands reduce spend during the 4th of July, long considered the worst ecommerce holiday of the year. Reduced auction competition drastically improved CPCs, CPMs and CACs on most channels, even creating a 10% reduction in CAC on Meta last week.
But don't let these takes fool you: the Industry chart reveals the largest gains were confined to industries that typically run summer holiday promos. Accessories, Fashion, Beauty, and Home Goods won big last weekend. We will see if they experience a "discount hangover" in the coming weeks.
| | Email Marketing Tip of the Week: Here are 5 subject line formulas that just work: 1) Stop [undesired emotion] today!
2) What people are saying about [product]
3) [topic], [topic] and [unrelated topic]?
4) Don't miss out on [something desirable]
5) [desirable outcome], guaranteed! Steal them! | | Newsletter of the Week: Design Hacks: Join 50,000+ people learning UX/UI design in short, practical lessons. Original, illustrated design tips to help you design better websites & apps. | |
My newsletter stats from last week: - Recipients: 65,716
- Subject Line: 4 core emails in our email marketing process (with quick explanations)
- Preview Text: This has helped 100's of Ecommerce brands drive 100's of millions of dollars in email-attributable revenue.
- Open Rate: 45.30%
- CTR: 1.50%
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Have a great week and make sure to send some emails! - Chase
Before you go, a few quick things:
Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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