an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Evergreen Charity Email: - Email Examples:
- The EG Charity Email Example 1
- The EG Charity Email Example 2
- Purpose/Context of Email:
People love feeling good, and one of the best ways to make them feel good is make it extremely easy to help someone else. If your brand has an option to donate to a good cause, make sure it's known with a campaign like this.
Example 1 is from Bravo Sierra. Their founders served in the Military, and it's been a mission of theirs to serve as many vets and active service members as possible. Along with more hands-on stuff, they donate a % of sales to a number of different partners. Their branding, copy, and design makes this a sure thing. Do it like this.
Example 2 is from Loeffler Randall. This one is REALLY cool. Love this email. Awesome design, and they absolutely nailed the messaging for this campaign. I'd love to see more brands do stuff like this with combining a sale + a charity endeavor. Awesome job here from this brand.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- We're giving back
- Help us donate to this cause
- It pays to donate
- Preview Text Idea:
- % for you, $ for them
- We're here for {community}
- Take 10% off and help out {community} | | Sponsor of the Week:
I talk to dozens of entrepreneurs every month and outside them wanting my take on their email marketing channel, they're always asking where to find great marketing talent.
Some want to hire full-time, in-house employees, so I introduce them to my brother Carson, a fantastic recruiter. However, most want to hire freelancers or consultants. Why? A few reasons: 1. The flexibility of this labor pool. You can scale up and back as needed. 2. Access to talent not looking for full-time, in-house work. Some of the smartest people want to stay independent and won't work full-time for anyone. 3. Admin and overheard savings. With freelancers and consultants, you don't have to file tons of paperwork and pay a salary plus all the other fun expenses that come with having W2 employees. I used to be a marketing freelancer for hire on this platform and have since hired some awesome freelance marketers. Check them out ASAP to start finding your next marketing freelancer ahead of Q4 (or the end of the year). | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - Commerce Roundtable
- The Billion Dollar Play
- What We'd Do If We Got There | | ChatGPT-4 Marketing Prompt:
Propose [number] website personalization strategies that can improve user experience and drive conversions for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current website personalization efforts — [describe current website personalization efforts here] Inspiration: "[website personalization strategy one]" "[website personalization strategy two]" "[website personalization strategy three]" Personalization guidelines: "[your personalization guidelines here]" | | Copywriting Resource of the Week:
Here's a table on the art and science of crafting persuasive headlines. Each headline type taps into a different emotional and cognitive response so you can appeal to your audience effectively. | | Email Marketing Resource of the Week:
Here are some evergreen emails you can send to your list: - Myth email
- FAQ email
- Educational email
- Secret about X email
- Actionable tips email
- No. 1 mistake email
- What to do if X email | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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