an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Next week you can attend a free, live virtual email marketing talk I'm doing. I'm insanely excited about it — register for free ASAP!
| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Fall Collections Email: - Email Examples:
- The Fall Collections Email Example 1
- The Fall Collections Email Example 2
- Purpose/Context of Email:
Everyone loves dressing for fall. Fall fits are always better than summer fits, and no one really knows why. Time to get people excited with a new collection that they can rock for the new season!
Example 1 is from Janessa Leone. The one thing that I thought was interesting here was that they have this email designed for mobile, but on desktop, they have a black background that fills the screen. I like that you can optimize your designs for mobile-first, but still take up as much space for your brand as possible on desktop. Something interesting that you can test. I love the aesthetic of this. The copy is super premium-sounding, and it creates a great vibe for you. Awesome email.
Example 2 is from Stand Studio. This is a super simple email, but for a brand like this, it works. You'll notice that the theme for this edition is premium brands acting premium. The privilege to be able to use one line of copy and still make tons of sales is powerful. If you have a product that is simple enough to be understood without a ton of descriptive copy, write like this. It feels expensive.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Fall collections are here!
- Shop for fall
- Your fall fits are here
- Preview Text Idea:
- Bundle up.
- Tis the season...
- Get yours now! | | My Upcoming Virtual Talk: Next week, I'll be doing a free, live virtual talk for you. I'm insanely excited about this and have a ton of great content to share. I was given 1,000 free tickets, and the last time I spoke, I ran out of tickets to give out. Make sure you grab your free ticket ASAP! I've got an awesome email marketing talk planned that you don't want to miss! Register for free ASAP!
Note: If you can't make it live but want access to the recording, make sure to still register to receive the recording.
| | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - Mid-Tier Rich Guy Stuff (Mason has some great ones here)
- Chase is speaking at DTCx next week
- Our Q4 Goals | | ChatGPT-4 Marketing Prompt:
Propose [number] gamification strategies that can engage customers and drive conversions for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current gamification efforts — [describe current gamification efforts here] Inspiration: "[gamification strategy one]" "[gamification strategy two]" "[gamification strategy three]" Implementation guidelines: "[your implementation guidelines here]" | | Email Marketing Resource of the Week:
Here are 7 Common Mistakes in Email Marketing and how to address them: | | Copywriting Resource of the Week:
Here are 8 psychological principles you can use to improve the effectiveness of your copywriting. Note: With great power comes great responsibility. Please be mindful of how you leverage these. | | Job Opportunity of the Week:
My agency is hiring a Senior Retention Strategist.
If you're an experienced email and SMS marketing strategist looking for a challenging and rewarding role, please apply here.
| | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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