an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Merch Email: - Email Examples:
- The Merch Email Example 1
- The Merch Email Example 2
- Purpose/Context of Email:
Some companies have trouble building a "brand" off of one product, especially if it's something that's not exactly sharable. When you ask non-marketers who their favorite "brand" is, they'll name off like 10 clothing brands, and won't think to mention Olipop or CROSSNET, for example. Build your BRAND by offering merch, and then sending an email like these ones.
Example 1 is from Disco, one of my personal favorites these days. They sell skincare, and nobody looks at your face and asks "omg do you use Disco skincare?" There's no free advertising with skincare, but there IS with merch. By creating cool, vibey merch, they can continue to grow their brand based on aesthetics. Smart move.
Example 2 is from Liquid Death, one of the OGs in terms of actual brand building. Liquid Death is a bit further along than Disco, so the strategy here changes. Instead of focusing on brand building, they produce merch for their most hardcore fans. When people aren't in need of any canned water at that moment, they can buy a t-shirt to advertise to new people for free. Win-win.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- A (brand) hoodie???
- We have MERCH!
- Our merch is ready for you!
- Preview Text Idea:
- Too good to be true.
- We're EXCITED.
- Extremely limited quantity. | | Sponsor of the Week:
Calling all social media managers + influencer marketers... this is super useful! 👇
Insense, my favorite platform for UGC and influencer marketing, has put together this Complete Guide to Q4 for eComm Brands (and it's totally FREE). I highly recommend you download a copy if you're starting to feel the pressure of BFCM creeping up on us. What's inside the guide? - 7 winning tips to boost performance across both organic and paid social.
- Practical tips on how to find influencers who genuinely love your products for authentic ads.
- The must-have checklist to crush sales for Black Friday 2023.
- The timelines to run successful Black Friday and Christmas campaigns in 2023.
Insense is also offering my readers a free 1-2-1 UGC strategy call and $200 for your first UGC campaign until Oct 27. Book a call to claim the offer. | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - How Marketing Agencies Can Successfully Navigate Q4 - Email Marketing Tips You Need to Know ASAP for Q4 | | ChatGPT-4 Marketing Prompt:
Develop [number] thought leadership strategies that can establish our agency's client as a leader in their industry and increase brand recognition. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current thought leadership efforts — [describe current thought leadership efforts here] Inspiration: "[thought leadership strategy one]" "[thought leadership strategy two]" "[thought leadership strategy three]" Strategy guidelines: "[your strategy guidelines here]" | | Copywriting Resource #1 of the Week:
Here's a table with 6 copywriting formulas for writing effective ads: | | Copywriting Resource #2 of the Week:
Copywriting in a nutshell: >> Tell them their problem
>> Make the problem hurt
>> Tell them there's a solution
>> Show them the solution
>> Tell them what's included
>> Tell them how much it costs
>> Give them a guarantee
>> Ask them to buy Stop overcomplicating it. | | Hire Freelance Marketers:
My go-to place for finding best-in-class, pre-vetted freelance marketers is MarketerHire. I used to be a marketing freelancer for hire on the platform, and have since hired some amazing freelance marketers through them. I'm such a big fan that I recently became a brand ambassador for them. | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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