an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Self-Gifting Email: - Email Examples:
- The Self-Gifting Email Example 1
- The Self-Gifting Email Example 2
- Purpose/Context of Email:
During fall, people tend to spend more time indoors. If you can nail down the "self-care, self-gifting" angle, you'll crush. Everyone wants to retire to their study and just chill for a few hours. Give them the opportunity to buy something that helps out with that.
Example 1 is from State. This email is directed at parents who work their butt off all day to be a parent. When parents are overworked, it's very appealing for them to get themselves a gift that they've worked so hard for. This is a great email. Self-care/self-gifting for parents is strong right now.
Example 2 is from Brooklinen. When it comes to self-care, there's no better way to spoil yourself than a good night's sleep. Anything related to rest and relaxation right now is doing very well. Especially when BL talks about it, it sounds sublime. The imagery here just makes you feel like you need a nap. This email is very visual. Stuff like this is stuff that sells.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Idea:
- Time for a gift (for you, from you)
- A gift from you to you
- Self-care season is here!
- Preview Text Idea:
- Here's how...
- Suggestions inside.
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Schedule a walkthrough here. | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - Our Favorite Halloween Emails
- 3 Types of Entrepreneurs and What You Can Learn From Each Type
- LinkedIn Business Update | | ChatGPT-4 Marketing Prompt:
Develop [number] social media advertising strategies that can reach new customers and drive sales for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current social media advertising efforts — [describe current social media advertising efforts here] Inspiration: "[social media advertising strategy one]" "[social media advertising strategy two]" "[social media advertising strategy three]" Advertising guidelines: "[your advertising guidelines here]" | | Copywriting Tip of the Week: If you're stuck trying to write your headline, ask yourself: 1) What's their main problem?
2) What's my solution?
3) What does my solution do for them? Then, use the answers to these questions as your headline. | | Copywriting Resource of the Week:
Copywriting is like making new friends: 1. Introduce yourself (headline)
2. Start a conversation (lead)
3. Show them you share their interests (body copy)
4. Chat about your friends in common (social proof)
5. Ask them to hangout again (CTA) Stop overcomplicating it. | | Email Marketing Meme of the Week:
A feeling I wish for all of you. | | Hire Freelance Marketers: | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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