an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Pre-Order Email: - Email Examples:
- The Pre-Order Email Example 1
- The Pre-Order Email Example 2
- Purpose/Context of Email:
A pre-order is one of the easiest ways to build hype and excitement for a potential drop or a long-awaited re-stock. This is an email that can go out to anyone you wish to reward with "early access". Being able to pre-order a product you're excited for is a treat! It should be treated as such by you and your audience. Here are a few examples that demonstrate this well.
Example 1 is from BRAVO SIERRA. They're a brand on a mission. They focus their efforts on the veteran community and they're very well-liked by older American patriots. They crushed this pre-order email.
The products they're highlighting are best-sellers, and it's highly valuable for people to get access before they're available to the public. Awesome strategy here.
Example 2 is from Papaya, and they did this email a little bit differently. Their copy sounds like they're talking straight to you. It's way less refined and way more relatable.
They first explain WHY you need to pre-order, and then make it easy for you to do so. Plus 10 points for a photo of a cute dog. Everyone should do that, in my opinion.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Don't miss this drop!
- The return of (product)
- Pre-order before it sells out!
- Preview Text Ideas:
- Pre-order and secure your spot!
- Pre-order it before it's gone!
- It won't be here long... | | Sponsor of the Week: My favorite ad from this BFCM season: | | Most ads that I see on the internet DO NOT stand out. That's why I got intrigued by this ad that I saw last week, from a newly launched AI tool - Kombai for Email If you are an email or web marketer, here are 3 things you can learn a few very interesting things from this ads: 1. Break the norm with design patterns: Vibrant red and somber white create visual balance,
highlighting Kombai's message. 2. Hook your audience with a punch. The advertising headline boldly states its value proposition through the use of a compelling question. 3. Make sure your call-to-action is clear and mentions your brand. Generic CTAs are outdated.Adding the company logo to the CTA is a nice touch. P.S. It also helps that I found the tool, Kombai for Email, very useful. You can convert any custom email design to code with their AI. And the code works well on all email clients, even Outlook! If you are an email marketer or developer, do check out their Figma Plugin. | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - What we bought on Black Friday and Cyber Monday
- Post Black Friday Cyber Monday Email Marketing Tips
- LinkedIn Business Update | | Copywriting Resource of the Week: Here's a table with 150 persuasive and emotion-evoking words you can use in your copy: | | Marketing Resource of the Week:
Here's a table filled with subject line inspirations tailored for different marketing purposes such as sparking curiosity or creating a sense of urgency: | | 3 Great Email Marketing Resources This Week:
1. The 7 types of emails every Ecom store should send ( link here). 2. 12 quick tips to improve your ecommerce email copy (link here).
3. Post Black Friday & Cyber Monday Email Marketing Advice (link here).
| | ChatGPT-4 Marketing Prompt:
Suggest [number] content marketing ideas that can create valuable content and drive engagement for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current content marketing efforts — [describe current content marketing efforts here] Inspiration: "[content marketing idea one]" "[content marketing idea two]" "[content marketing idea three]" Content guidelines: "[your content guidelines here]" | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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