an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Gift Card Email: - Email Examples:
- The Gift Card Email Example 1
- The Gift Card Email Example 2
- Purpose/Context of Email:
Gift cards are a powerful marketing tool, and it's great for your economics. Getting money up front for orders that'll be placed down the road is great for your logistics. For your customers, gift cards are still exciting to buy and receive. Emails like this are some examples of incentive structures for getting people to buy gift cards, even if it's not gifting season yet. Check these out.
Example 1 is from Look Organics. This one was a UGC campaign that must've done really well. They were sending gift cards to people in exchange for making TikToks, which I think is genius. This is one of those hidden gem campaigns that I think anyone can replicate, and you definitely should. The number of organic sales you'll be able to get will pay for the gift card itself.
Example 2 is from Heyday. This one is just a massive discount structure where they're sending you a gift card if you spend a crazy amount of money with them. I like this one. I always love to see emails where brands are actively working to get their AOV up, because everyone deserves to be more profitable. Love it.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Idea:
- How to win a $50 gift card...
- Gift cards keep on giving...
- Get your gift card!
- Preview Text Idea:
- Steps inside.
- Come claim yours!
- Here's how. | | Sponsor of the Week: I feel like I'm 30 years old going on 60 years old. I've been so lazy lately and don't have the patience to train and manage people like I used to. As a result, my hiring philosophy has changed. I'm now much more interested in hiring more experienced, more expensive people on a freelance basis. I want to reach the end destination as quickly as possible with as little friction as possible. I've thus shifted to hiring the best freelancers I can find and letting them do their thing. I'm way happier and less stressed now. I've realized when you hire junior and cheaper talent, you pay with time and money. And when you hire senior talent, you pay with money. I've been having a lot of success finding great freelancers on MarketerHire. For those looking to find the best freelance marketers for hire, go here. | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - New money-making method Mason just discovered
- LinkedIn Business Update
- 3 Tips for Scaling Your Agency Past $100,000 Per Month | | Copywriting Resource of the Week: Here's a wheel chart with 150+ emotion-triggering words you can use in your copy. Credit: Geoffrey Roberts | | Marketing Resource of the Week:
The best marketing doesn't feel like marketing. It feels like a friend offering a helping hand. When your focus shifts from selling to genuinely solving, that's when true connections are forged. | | Email Marketing Meme of the Week: | | ChatGPT-4 Marketing Prompt:
Generate [number] email segmentation ideas that can help our agency's client personalize their email marketing and increase engagement. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current email segmentation efforts — [describe current email segmentation efforts here] Inspiration: "[email segmentation idea one]" "[email segmentation idea two]" "[email segmentation idea three]" Segmentation guidelines: "[your segmentation guidelines here]" | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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