an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Blog Plug Email: -
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Purpose/Context of Email:
If you're wondering if people still care about blogs and read them every day, the answer is yes. They do. People love blogs when it comes to exploring and learning about products they're interested in. You still have to make the blog...not boring...but if you achieve that, you'll have an audience of well-educated customers who really understand your product. Most importantly, you have a ton of new customers after the BFCM rush. They need to know what you're all about. Tell them.
Example 1 is from Beardbrand, one of my favs in the DTC world currently. This email is solid, because instead of just highlighting one blog post (which is fine, too), they did somewhat of a monthly wrap-up. They can entertain and educate new customers with all of the most important points for the month all at once. If you wanna learn how to write a great blog post, read Beardbrand. They're super funny and make it fun for the audience. Great job here.
Example 2 is from Monos, and this one is pretty cool. The tone of voice is cool, the imagery is cool, but...I have no idea what the copy is talking about here. I'm sure this makes sense to their audience or anyone with a little bit of context, but as a non-customer, this copy is super confusing to me and doesn't inspire me to click. I'm using this email as an example of what not to do. Take inspo from the imagery, because it looks great, but not clear what they want you to learn about. Make sure you're very direct with your audience about what they're about to read.
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Segment(s):
- Your engaged segment -
Subject Line Idea:
- NEW BLOG POST!
- You got a spare minute?
- (firstname), this blog is for you -
Preview Text Idea:
- Come check it!
- Come read this blog real quick.
- See what's inside. | | Sponsor of the Week: | One big thing I'm leaning into right now is trying to line up as many talented people to work with this quarter as possible. There are an insane amount of opportunities on my plate, and now it's just a matter of getting the right people into the right seats to get the tasks at hand done as quickly and efficiently as possible. I'm doing most of my hiring through MarketerHire for both freelance marketer and marketing assistant-type roles. I'm a huge believer in focusing on high-leverage tasks and offloading everything else. So whether you need an email marketer, a marketing or design assistant, or some paid search and social help, the list goes on. Check out how MarketerHire can set you up with the best in the business in record time. | | | Email Marketing Resource of the Week: Here's a table that shares the types of content you should be creating emails for: | | Email Marketing Fact of the Week: True personalization is about: - Crafting content based on customer lifecycle stages
- Utilizing dynamic content for hyper-relevance
- Predictive personalization based on past interactions
- Customized email journeys for different segments
Personalization involves a deep understanding and anticipation of your subscriber's needs, not just their names. | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - How to Trick Yourself Into Accomplishing Your Goals
- How to Grow an Email Newsletter
- Entrepreneurship Lessons and Advice
| | Copywriting Tip of the Week: Struggling with your headline? Use the PAS formula: 1) Fed up with [problem]? 2) Here's why [current approach] isn't working 3) And how [product] can fix it Example: "Fed up with having no beard? Here's why minoxidil isn't working and how our cream can fix it!". | | ChatGPT-4 Marketing Prompt:
Develop [number] email subject lines for our upcoming newsletter that will encourage high open rates and engagement.
Context:
- Target audience — [your target audience here]
- What our newsletter covers — [your newsletter content here]
- Email goals — [your email goals here]
Past successful subject lines:
- "[subject line example one]"
- "[subject line example two]"
- "[subject line example three]"
Formatting guidelines:
- "[your formatting guidelines here]"
| | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase
What I'm Reading:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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