an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Bundle and Save Email: -
Purpose/Context of Email:
The Bundle And Save campaign is such a painfully obvious way to increase your AOV, people just ignore it. As I've said 100 times before, if you tell your audience to do something, at least 2% of them will do it. That's enough to make a sizeable amount of money just from one campaign. And if you do it like these examples that you're about to see, it'll work out even better for you.
Example 1 is from Lalo, a premium DTC kids' brand. I personally think that a kids' brand is one of the best types of brands to run. People spend an irrational amount of money on their kids, and they usually stick to the same brands once they find something they like. In this email, they give you the benefit points of each of the products individually, and then hit you with the "bundle and save" line to make you even more inclined to buy. The copy for these products was good enough to sell them on their own, but the discount made it even better. Good stuff here.
Example 2 is from Quip, a fan favorite in the DTC world.
With CPG-type brands, it's very easy to upsell bundles because of this: the people who are buying things month over month KNOW that they'll use it all. It's like buying gas at $1. You'd probably spend thousands of dollars if you had somewhere to store it, because you know you'll use it. This is the same thing with brands like Quip. Their messaging is so great here too, as always. Copy everything Quip does and you'll be extremely successful.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Buy more for less
- Spend less, get WAY MORE
- Bundle and save in 2023
Preview Text Ideas:
- This is a big deal, literally.
- Time to save big.
- Bang for your buck.
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Get your hands on the report and use it to educate yourself on safeguarding your business against Chargebacks and winning them:
Download the 'State of Chargebacks' guide now (100% free) | | Email Marketing Tip #1 of the Week: Improve your Email CTR with these 6 quick tips:
- Clear Call-to-Action (CTA):
Use a single, strong CTA in each email. Make it bold and visually distinct. Example: "Shop Now" button in a contrasting color.
- Engaging Content:
Keep your email body concise and compelling. Use short paragraphs and bullet points for easy reading.
- Relevance is Crucial:
Segment your email list and send targeted content. Tailored messages resonate better with specific audience groups.
- Mobile Optimization:
Ensure your emails are mobile-friendly. A significant portion of users check emails on their smartphones.
- Urgency and Scarcity:
Create a sense of urgency or scarcity in your emails. Example: "Limited Stock Available" or "Offer Ends in 24 Hours."
- Test and Optimize:
Continuously test different elements (like CTA placement or email length) and analyze the results to optimize future emails. | | Email Marketing Tip #2 of the Week: These 12 email strategies are the absolute bare minimum things you need to be implementing for your email marketing channel: - Segment Your Email List:
Tailor your messages based on customer behavior and demographics. Segmentation leads to higher engagement by delivering relevant content.
- Setup Automated Emails:
Setup automated emails for the abandonment flows, welcome series, post-purchase follow-ups, etc. Automation ensures timely and consistent communication.
- Personalize Your Emails:
Use customer data to personalize subject lines and content. Personalization increases open rates and customer connection.
- Regularly Clean Your Email List:
Remove inactive subscribers to improve deliverability and engagement rates. A clean list ensures your emails reach genuinely interested customers.
- A/B Test Your Emails:
Test subject lines, email content, and call-to-actions. A/B testing helps in understanding what resonates best with your audience. Read the remaining 7 strategies here. | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - How to Know When to Hire an Agency
- How to Get to $10K a Month With No Personal Brand
- Instagram Is the Best Funnel for B2C and It's Not Even Close
| | Copywriting Thread of the Week: The headline is the most important part of your copy. The second most important part? >>> THE LEAD <<< | | ChatGPT-4 Marketing Prompt:
Write [number] LinkedIn post ideas that highlight our client's industry expertise and drive engagement from their target audience. Context: Target audience — [your target audience here] Client's industry expertise — [your client's industry expertise here] Engagement goals — [your engagement goals here] Inspiration: "[LinkedIn post inspiration one ]" "[LinkedIn post inspiration two]" "[LinkedIn post inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
What I'm Reading:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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