an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Back in Stock Email: -
Purpose/Context of Email:
Back-in-stock campaigns are one of the best ways to get people super excited about something. There's inherent social proof in scarcity. If something tends to go out of sale, it's going to attract new customers to see what the hype is about. At the same time, the legacy customers will be excited to get in on it while they still can. Do it like this:
Example 1 is from Aureum, a women's jewelry brand. This brand consistently sends back-in-stock emails, so they must be absolutely crushing it with the strategy I outlined above. Typically, I recommend that you segment based on who opts in to hear about restock notifications, but they ignore that. Their language is super simple, too. "These products are so popular that they sold out in 2 days. Get this now so that you don't have to wait again." Good stuff.
Example 2 is from Ekster, a brand who's been doing crazy numbers as of late. One thing they did really well here is that they combined the scarcity of an out-of-stock item with the social proof angle for these products. Not just reviews, but ratings from Trustpilot and Google. Not many brands have those, but they really resonate with an older audience. Try this out.
Segment:
- Your engaged segment
Subject Line Idea:
- It's finally back.
- (product) is finally back in stock!
- Ready to re-up on this best seller?
Preview Text Idea:
- But not for long.
- Don't wait...
- It'll be gone again before you know it.
| | Email Marketing Tip of the Week: 10 types of segments you NEED to be leveraging in your email marketing:
- Demographic Segmentation:
Divide your audience based on age, gender, income level, education, etc. Tailor your content to resonate with each group's preferences and needs.
- Geographic Segmentation:
Segment by location to send region-specific offers, language-tailored content, or location-based recommendations.
- Behavioral Segmentation:
Look at purchase history, website browsing behavior, and past email interactions. Send targeted emails based on these behaviors, like recommending products related to past purchases.
- Engagement Level Segmentation:
Differentiate between highly engaged subscribers and those less active. Send re-engagement campaigns to inactive users and more frequent, detailed content to those who regularly interact.
-
Purchase Frequency Segmentation:
Identify frequent buyers, occasional purchasers, and first-timers. Create tailored messages for each, such as loyalty offers for frequent buyers and welcome messages for new customers.
| | Sponsor of the Week: I currently own and operate 4+ businesses that do a combined 8+ figures per year in revenue. Knowing what I know now, here's my hiring strategy for greater efficiency and profitability: Initially, I only hired full-time employees in the U.S. simply because I knew no different. This approach, though effective, proved costly. While we still hire in the U.S., expanding our hiring to Canada, Mexico, India, the Philippines, and other countries significantly boosted productivity and profitability due to diverse time zones and wage variations. And more recently, I've shifted towards hiring more freelancers and contractors. This change has been crucial, offering flexibility and scalability, especially for roles outside my agency. I prefer paying a higher hourly rate for shorter, more efficient work periods, with the goal of rapid, smooth progress. Finding such talent was challenging until I started working with MarketerHire, which has become indispensable for finding top freelance marketing talent. They provide on-demand, vetted professionals, and now also offer overseas marketing, design, and sales assistants. I strongly recommend exploring MarketerHire (I recently joined as an advisor) for your hiring needs. | | Email Marketing Tip #2 of the Week: 10 Proven Subject Lines That Boost Open Rates👇 Real Examples from Top Ecommerce Brands: - Curiosity Sparks Interest:
Use intriguing, open-ended questions or teasers.
Example: "Is This the Secret to Longer-Lasting [Product]?"
- Direct and Specific Offers:
Highlight a clear benefit or offer.
Example: "Exclusive 30% Off on Your Next Purchase – Today Only!"
- Personal Touch:
Incorporate the recipient's name or recent activity.
Example: "Chase, You Left Something Behind..."
- Urgency and Scarcity:
Create a sense of urgency or scarcity.
Example: "Hurry! Only a Few Left in Stock!"
- Use of Numbers and Lists:
People love lists and clear, easy-to-digest information.
Example: "7 Must-Have Accessories for Your Winter Wardrobe" | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - Tax tips
- If you could build any business, what would it be?
- LinkedIn business update
| | February Email Campaigns:
Here are 8 February Email Campaign Ideas:
- Valentine's Day Specials:
Highlight exclusive deals or products perfect for gifting. Create urgency with a countdown to the big day.
- Winter Clearance:
Make room for new inventory by promoting winter products. Offer attractive discounts to clear out seasonal stock.
- Presidents' Day Sale:
Leverage this holiday to offer limited-time promotions. This can be a great opportunity to target a wider audience.
- Customer Appreciation Emails:
February, being a month of love and relationships, is a great time to express gratitude to your loyal customers. Offer exclusive deals or early access to new products as a token of appreciation.
- Educational Content:
Share tips or guides related to your products. For instance, '5 Ways to Stay Warm with Our Winter Gear'.
- Refer-a-Friend Promotion:
Encourage customers to refer friends in exchange for discounts. This can help you to profitability acquire new customers.
- Behind-the-Scenes Content:
Share stories about your brand, team, or product creation process. This builds a deeper connection with your audience.
- New Arrivals Teaser:
Start creating buzz for your spring collection. Give your subscribers a sneak peek or early access to new products. | | ChatGPT-4 Marketing Prompt:
Create [number] Instagram Reels ideas that showcase our client's brand values and engage their target audience. Context: Target audience — [your target audience here] Client's brand values — [your client's brand values here] Engagement goals — [your engagement goals here] Inspiration: "[Reels inspiration one]" "[Reels inspiration two]" "[Reels inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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