an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Self Gifting Email: -
Purpose/Context of Email:
Self-gifting is one of the best campaign types you can do as of late. People absolutely love spoiling themselves with impulse buys. I'm one of those people. If you can capture someone with an email like this at the right time, you're gonna be very successful with it. Check this out.
Example 1 is from Mejuri. This email is for Valentine's Day and briefly discusses gifting yourself something shiny, but it doesn't have to be for a holiday. You can convince someone to buy themselves something just by putting an offer in front of them and suggesting that they deserve it. Trust me. Example 2 is from MatchaBar, a brand you can always rely on for top-tier emails. With this one, they did exactly what I just mentioned in the last example. "You worked hard this week, you need this" is one of the best lines you can deliver to an audience. They LOVE being told that they should reward themselves. They love being rewarded (obviously), but they always feel guilty for doing it themselves. If YOU give them permission, they'll do it.
Segment:
- Your engaged segment
Subject Line Ideas:
- Hey, rough day?
- Gifts from you, for you
- We love self-gifts.
Preview Text Ideas:
- Check this out...
- It's here for you.
- Spoil yourself today.
| | Email Marketing Tip of the Week: 10 tips on using email marketing to increase sign-ups and engagement for your loyalty program: - Highlight the Benefits:
Clearly articulate the benefits of your loyalty program in your emails. Explain how members can earn points, the different types of rewards available (discounts, exclusive products, early access to sales), and any other perks.
- Welcome Email for New Subscribers:
Introduce your loyalty program in one of your welcome emails for new subscribers. This is the perfect time to engage them with the benefits of joining.
- Segmented Promotion:
Tailor your loyalty program promotion based on customer behavior. For frequent buyers, highlight the additional perks they can earn. For less frequent customers, showcase how joining can enhance their shopping experience. | | Marketing Resource of the Week: Here's a table that outlines different types of content, their purposes, target audiences, and potential platforms for distribution: | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - How to monetize a personal brand without selling courses
- What Reality TV Can Teach You About Copywriting
- Educational Email Course Update
| | Email Marketing Tip #2 of the Week:
Here are 5 quick tips to make your marketing emails more engaging:
- Start with a Bang:
Use intriguing subject lines that promise value. Test questions, teasers, or benefit-driven phrases. Additionally, make sure to take advantage of the preview text.
- Personalize:
Tailor content to subscriber segments for relevance. Leverage things like past purchases, interests, or behaviors.
- Storytelling:
Weave narratives that connect your product to their needs. And share customer testimonials on how your product solves your customer's problems.
- Visually Appealing:
Break text with images or graphics for easy reading. Use relevant images or infographics to break up your text.
- Clear CTA:
Guide readers on what to do next with a compelling call-to-action. And the placement of your CTA is important, too; position your call-to-action above the fold and toward the end of your copy.
Reminder: Engagement starts with understanding your audience's interests and ends with delivering content that resonates with them.
| | ChatGPT-4 Marketing Prompt:
Generate [number] TikTok content ideas that leverage current trends and showcase our client's brand personality in a fun, engaging manner. Context: Target audience — [your target audience here] Client's brand personality — [your client's brand personality here] TikTok goals — [your TikTok goals here] Inspiration: "[TikTok inspiration one]" "[TikTok inspiration two]" "[TikTok inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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