an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
93% of members say "THIS" has significantly impacted their career trajectory.
| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Collab Email: -
Purpose/Context of Email:
Influencer marketing is growing on me as one of the better and more authentic distribution channels that DTC brands have at their disposal. Since these influencers can be pretty expensive, it typically decreases your upfront cost to do a collection drop with someone in your niche. Instead of paying $5-10k upfront, you're giving them a piece of a collection that they can put their name on. These brands did it great, and we recommend you follow this model. It exposes you to a new audience, and it also gives you the credibility of using someone else's name.
Example 1 is from Moana Bikini. They were able to work with an influencer in their niche named Alana Blanchard, who is a pro surfer. A good influencer will help you create an identity, which is what Moana is going for here. When you think of Old Spice, you think of Terry Crews. That's who YOU become when you use Old Spice. Moana is doing the same thing here, attracting people who want swimwear that allows you to be active, but look good at the same time.
Example 2 is from Huckberry. Although it's not super difficult to get a Coors co-sign, your audience doesn't know that. All they see is that Coors is helping to form the identity of Huckberry as a really cool, party lifestyle brand that serves a certain audience. My only critique of this email is that it's a little bit too long. If your goal is to flex the fact that you've partnered with Coors, make that the centerfold. Everything else can be explained on the website. Remember, less is more.
Segment(s):
- Your engaged segment
Subject Line Idea:
- We hooked up with (brand)
- Here's what you and (influencer) have in common
- (brand) and us have something to tell you
Preview Text Idea:
- Check out the collection...
- Hint inside.
- We're engaged.
| | Email Marketing Tip of the Week: 11 Email Metrics You Need to Be Regularly Monitoring:
- Open Rate Analysis:
Monitor open rates to gauge the initial appeal of your emails. High open rates typically indicate strong subject lines and sender reputation. Low open rates may suggest the need for optimization in these areas.
- Click-Through Rate (CTR) Evaluation:
CTR is a crucial metric indicating how many recipients clicked on links within your email. It reflects the effectiveness of your message, design, and call-to-action (CTA). Analyze which links are clicked most to understand what interests your audience.
- Conversion Rate Tracking:
Measure how many clicks led to the desired action (like a purchase). This helps assess the ultimate effectiveness of each email in driving sales.
- Bounce Rate Monitoring:
Keep an eye on your bounce rate (emails that weren't delivered). High bounce rates may indicate problems with your email list quality or deliverability issues. | | Sponsor of the Week: 93% of members say "THIS" has significantly impacted their career trajectory:
- "I've sped up my own learnings probably 5 or 10 times."
- "Not just collaboration, but accountability. It's like your own Personal Board of Directors."
- "A huge benefit has been knowing that I am NOT alone."
- "Even on my busiest days, I will drop whatever I'm doing to be there (virtually)."
So what is the "THIS" I'm referring to?
Sidebar: The leadership program where small peer groups grow and evolve together. Imagine being able to tap into a small group of supportive peers (think Fortune 500 execs and innovative start-up CEOs) who have best-in-class experience in their industry for advice, new perspectives, and raw feedback to expedite your professional growth. That's Sidebar. Nothing will get you further in your career than learning from extraordinary peers. Every big-time entrepreneur and executive I know belongs to a peer group. Some are unofficial (a handful of friends who meet regularly for coffee), with most people being part of official groups. For me personally, being an active member of groups like Sidebar has been one of the greatest contributors to my success. The way I think of it is that your network grows by 1x for every person in your group. For Sidebar, you'll be paired with 7 to 9 others, meaning overnight, your network will 7x-9x. At this rate, you're literally 1-2 introductions away from almost anyone in the business world. But really. It's INSANE when you think about it like that. | | Email Marketing Tip #2 of the Week: The Art of Subject Lines: A compelling subject line is your first, and sometimes only, chance to grab a reader's attention. Here's how to make it count:
- Spark Curiosity: Create intrigue without giving everything away.
- Include a Personal Touch: Use the recipient's name or relevant personalization.
- Clarity is King: Be clear and concise; avoid misleading phrases.
- Urgency and Scarcity: Leverage limited time or availability when relevant.
- Test and Learn: Continuously A/B test different styles and formats.
Effective subject lines are a key piece of solid open rates and overall campaign success.
| | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - Tips to crush your next webinar
- Tweet of the week
- Go Big or Stay Complacent?
| | Quick Copywriting & Marketing Tip:
Want to get someone's attention?
— Address a pain point. Want to keep someone engaged? — Tell them a story. Want to get people to take action? — Make it a no-brainer. Learn to do all three and you'll make a lot of money.
| | ChatGPT-4 Marketing Prompt:
Generate [number] Facebook ad ideas that drive traffic to our client's website and showcase their latest promotions. Context: Target audience — [your target audience here] Client's promotions — [your client's promotions here] Ad goals — [your ad goals here] Inspiration: "[Facebook ad inspiration one]" "[Facebook ad inspiration two]" "[Facebook ad inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
| |
Important links: 1. Maximize your customer support capacity with conversational AI. Learn more here.
2. Imagine being able to tap into a small group of supportive peers (think Fortune 500 execs and innovative start-up CEOs) who have best-in-class experience in their industry for advice, new perspectives, and raw feedback to expedite your professional growth. That's Sidebar.
3. 81% of all emails are now opened and read on mobile devices. Here are 12 tips to ensure your emails perform well on mobile devices. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment