an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The Perfect Customer Support, Every Time: Harness AI to provide top-notch support. Get incredible operational & cost efficiencies. | | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Retail Awareness Email: -
Purpose/Context of Email:
Retail = legitimacy. Plain and simple. When it comes to making a move from DTC into retail, it's not really about economics as much as it's about the way your customers (current and future) perceive you. Retail is still king when it comes to most people's buying decisions, so having emails that highlight this is great for the brand.
Example 1 is from Jinx, a DTC dog food brand.
Jinx is in target now, and that's great news. That means that all of the millennial dog owners that have been buying Jinx for the last few years can now go get it along with the rest of their groceries, incorporating it into their "adulting" routine. They've gotta be crushing it, because I don't know any other big dog food brands that are going direct to consumer. They now have the advantage of being omnipresent, so they'll win long term. Good email.
Example 2 is from Love Wellness.
Love Wellness actually has a really cool voice/personality that shines through in these emails, and the design is super cool. This brand is also competing with a lot of legacy companies that solve the same problem, but they probably don't have the power of an email list to drive thousands of people to Target and sell out the shelves. When you can command that people drive up demand for your products, it makes it look really good to major retailers. Love Wellness did this perfectly.
Segment:
- Your Engaged Subscriber Segment Subject Line Ideas:
- Did you see aisle 4 in Target today?
- Find us in Target!
- We have a new home in Target!
Preview Text Ideas:
- Go clean up.
- We're looking for you too.
- Come over ;) | | Email Marketing Resource of the Week:
Your abandoned cart series is one of the most important flows for your ecommerce business. Here are 5 easy steps for crafting your abandoned cart emails: | | Partner of the Week: I was listening to Josh, the founder of Snow Teeth Whitening, talk about how he didn't have to hire as many customer support reps because he started to resolve 40％ of customer tickets with self-service. I was curious to learn more and discovered he's leveraging AI to help his small but nimble team punch way above their weight when it comes to answering customer ticket tickets in a timely and efficient manner. It's pretty cool how his "AI agents" can reply exactly like the real people on his team do. His AI drafts accurate and personalized replies for each inquiry, which speeds up the response process greatly. | | Copywriting Resource of the Week:
Before you begin writing copy for your next email or landing page, it's super important you answer these 8 questions. Doing so can make or break your results. | | ChatGPT-4 Marketing Prompt:
Create [number] contest or giveaway ideas that engage our client's target audience and increase brand awareness. Context: Target audience — [your target audience here] Client's brand — [your client's brand here] Contest/giveaway goals — [your contest/giveaway goals here] Inspiration: "[contest/giveaway inspiration one]" "[contest/giveaway inspiration two]" "[contest/giveaway inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Quick Email Marketing Tip:
Myth: People are tired of getting promotional emails. Fact: People want to get more relevant promotional emails. | | Copywriting Meme of the Week:
How it feels to do research on your target: | | Upcoming Virtual Event: There are more advertisers than ever scrambling to win customers' focus. The secret to standing out from the masses? Tailored landing pages. But 63% of executives say that providing tailored experiences is a challenge for their business. Are you facing the same issue? | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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