an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Wedding SZN Email: -
Purpose/Context of Email:
It's truly the season of love from now until October. Wedding season is upon us, and it's up to you to help your audience pick some outfits so they aren't dressed in something weird. Lots to focus on for this one so let's jump in.
Example 1 is from Cult Gaia. You'll notice that this email is styled like a fashion catalog from the 90s. I think that's done on purpose, because it's kind of an aesthetic. Also, one line of copy. One line. This is so image-heavy because it's just meant for you to scroll through all of the options right there in the email. Interesting idea here. You should try it. Example 2 is from Reformation, another fashion brand. The difference between this one and the last one is that we have some recommendations based on the person's personality and role at the event. I think this is an interesting way to do it. Also, you know this by now, but I think it would get a higher click rate if they left out most of the images and added some curiosity by leaving out the stuff they actually wanna see. Just a thought, but I've seen that work really well.
Segment:
- Your engaged segment
Subject Line Idea:
- It's wedding season!
- WEDDING SZN
- Dress for second best (of course)
Preview Text Idea:
- See what's in store.
- GET READY.
- It's her day.
| | Copywriting Resource #1 of the Week:
Copywriting in a nutshell: >> Tell them their problem >> Make the problem hurt >> Tell them there's a solution >> Show them the solution >> Tell them what's included >> Tell them how much it costs >> Give them a guarantee >> Ask them to buy Stop overcomplicating it. | | Partner of the Week:
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So, open the door to opportunity like No Limbits and get started on Walmart.com today. *Conditions apply. Follow the link below for the full terms and conditions. Learn more here. | | Copywriting "Meme" of the Week:
What copywriters do — 2024 edition Credit: Cain Lewis | | Copywriting Resource #2 of the Week: 7 must-know copywriting lessons: - Research Your Target Audience: Understand who they are and what they need.
- Identify Their Pains, Desires, and Objections: Get into their minds and know what they care about.
- Lead with Their Pains: Start by addressing the problems they're facing.
- Transition into Their Desires: Show them the possibilities and solutions.
- Handle Their Objections: Address any concerns they might have upfront.
- Present Your Product: Introduce your solution as the answer to their problems.
- Call to Action: Encourage them to take the next step.
| | ChatGPT-4 Marketing Prompt:
Write [number] event marketing ideas that promote our client's upcoming event and encourage registrations from their target audience. Context: Target audience — [your target audience here] Client's event — [your client's event here] Event marketing goals — [your event marketing goals here] Inspiration: "[event marketing inspiration one]" "[event marketing inspiration two]" "[event marketing inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | IMPORTANT UPDATE: I have an INSANE course dropping at the end of the month. My course will teach you how to acquire more clients for your agency or freelancing business. Covering everything from cold emails to cold DM's to lead magnets and so much more. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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