an email campaign idea, my best copywriting tip, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Press Email: -
Purpose/Context of Email:
We all know that a business doesn't exist without good social proof, and I believe that there's no better social proof than press emails. For older audiences, this stuff works especially well because they read more, and they're more likely to be convinced by this. Try this out.
Example 1 is from Perio Sciences. Since they're in a competitive niche, every bit of social proof counts. GQ was their source for this one, and this probably crushed for them. GQ is the only magazine or publisher that men can name, so this is a great one when it comes to getting your name out there. Good stuff for them. Example 2 is from Blue Mercury. This brand really brought ALL the stops out for this one, because they had multiple sources of social proof in the press in this email. This is GREAT, and I encourage you to do this. But I do think that people would rather not get distracted by 50 different publications, and you may be better off with 1 or 2. Also, side note, this social proof is really easy to get. It's cheap and accessible. Go get it right now.
Segment:
- Your engaged segment
Subject Line Idea:
- As seen in...where??
- Wait, WHO posted about us?
- Did you see us in GQ?
Preview Text Idea:
- We're at a loss for words.
- GQ??? REALLY??
- We're excited.
| | Email Marketing Resource of the Week:
Email personalization can boost your emails' performance by 41% (or more). But personalization goes WAY beyond just calling your subscribers by their first name. Here are 6 personalization strategies to get more opens, clicks, and sales: | | IMPORTANT REMINDER:
My new Client Acquisition Course officially launched this week!!!
And I've been getting the first round of feedback on it and I'm so happy that everyone loves it.
You're probably wondering why I created this course in the first place...
It's because I believe college didn't teach us a single thing about how to land clients. And most the education online around acquiring clients is subpar. Plus, I've been practicing and mastering this exact skill set over the last decade. And with all the inbound questions I get on this topic, I figured I'd package everything I know into a course. I don't offer consulting but I do want to make sure I can pass along my knowledge. Learning the strategies behind how to acquire clients for your business is the most valuable thing you can do. And I made sure to price this course affordably. From now until Sunday (June 9th) at 11:59pm PST my course is only $447 (instead of $697). Click below to save $250 on my Client Acquisition Course. | | Email Marketing Resource #2 of the Week: Here are 5 quick tips to make your marketing emails more engaging:
| | Copywriting Tip of the Week: Write copy from your prospect's perspective, not your own. No one is better at persuading your prospect than themselves.
Here's how to do this:
1. Conduct Customer Research: - Gather detailed insights into your prospect's shopping behavior, preferences, and pain points.
- Use tools like Google Analytics, customer surveys, and social media insights to understand their needs.
2. Speak Their Language: - Use the exact words and phrases your customers use in reviews, comments, and social media posts.
- Incorporate industry-specific terminology that resonates with your audience.
3. Address Their Pain Points: - Identify the main challenges your prospects face when shopping online (e.g., product quality concerns, shipping times, return policies).
- Clearly explain how your product or service alleviates these issues.
4. Highlight Benefits Over Features: - Emphasize the benefits your prospects care about, such as convenience, cost savings, or improved lifestyle.
- Describe how these benefits can solve their specific problems or meet their needs.
5. Leverage Social Proof: - Use testimonials, reviews, and case studies from similar customers to build trust.
- Highlight customer success stories and user-generated content to showcase real-life experiences.
6. Create a Compelling Call to Action: - Encourage immediate action with clear and specific next steps (e.g., "Add to Cart," "Get 10% Off Today," "Shop Now").
- Make the process simple and straightforward to reduce friction and increase conversions.
7. Personalize Your Messaging: - Use dynamic content and personalized recommendations based on browsing and purchase history.
- Address your customers by name and tailor offers to their preferences and behaviors.
| | ChatGPT-4 Marketing Prompt:
Develop [number] CRM email sequence ideas that nurture leads and guide them through our client's sales funnel. Context: Target audience — [your target audience here] Client's sales funnel — [your client's sales funnel here] CRM email sequence goals — [your CRM email sequence goals here] Inspiration: "[CRM email sequence inspiration one]" "[CRM email sequence inspiration two]" "[CRM email sequence inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Looking To Grow Your Email and SMS Lists Faster? Here are 2 innovative List Growth Strategies: - Instagram Giveaways to Collect Email Subscribers: Run Instagram giveaways where participants enter by sharing their email or phone number with you via DMs. Use a tool like Gatsby to capture this follower's email or sms information from the DM and auto-sync them in as new subscribers to your lists in Sendlane, Klaviyo, Attentive, Yotpo and more.
- Evergreen Offers in Instagram Bio: Add an offer in your Instagram bio, inviting users to DM their email address to receive a discount on their first order. This works like a welcome popup on your website but keeps users engaged on Instagram, making it easy for them to subscribe right where they are. Use Gatsby to automate this process.
Implement these strategies to see significant list growth with minimal setup and management. To learn more about these strategies and Gatsby (I'm an investor), click here. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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