an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Gift Card Email: -
Purpose/Context of Email:
If you think that gift cards aren't effective in the DTC world, you're not selling them right. Some of my clients absolutely crush it with gift card campaigns for a couple reasons. Gift cards can capture the impulse of wanting to buy something and delay it so that you don't have to fulfill right away. Also, obviously, it's great when you want to treat your friend but you don't want to get them the wrong thing. Check these out. Example 1 is from Jinx, the DTC dog food brand. This email is amazing because it's one scroll. Everything here fits above the fold, which is great design. Also, the directions are so simple that even a puppy could follow them. They tell you exactly where to find the gift card and what to do with it. Always be specific with your audience when you want them to take some sort of action.
Example 2 is from Mejuri. This one is a little different from what Jinx did, but very effective. Giving away gift cards is a great way to collect data or go hard on getting people to buy. I'm not exactly sure what Mejuri was asking for in exchange with this campaign, but it's a very compelling offer. If you ever want to drive email sign ups or SMS sign ups, giveaways like this are the way to go.
Segment:
- Your engaged segment
Subject Line Ideas:
- Your gift card is inside.
- Need a gift idea?
- Did you know we have gift cards?
Preview Text Ideas:
- Come and get it.
- This is the best one.
- Now you do... | | A/B Testing Resource of the Week:
Here's a table that outlines common A/B testing variables: By systematically testing these variables, you can gain insights into user behavior and preferences, allowing you to create more effective and engaging content. | | Partner of the Week:
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| | Email Marketing Resource of the Week:
10 types of segments you NEED to be leveraging in your email marketing: | | Copywriting Tip of the Week: One powerful yet often overlooked technique is incorporating negativity in your CTAs. Here's how you can leverage it: -
Understand the Psychology: Humans are instinctively afraid of loss. The fear of missing out (FOMO) can be a stronger motivator than the prospect of gaining something.
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Reframe Your Offer: Instead of framing your offer positively, highlight the potential loss if the opportunity is missed. This can create a sense of urgency and prompt quicker action. - Original CTA: "Get 10% off."
- Improved CTA: "Don't miss out on 10% off."
-
Apply the Technique: - Email Campaigns: Use subject lines like "Last Chance! Don't Miss Your 10% Discount."
- Landing Pages: Highlight offers with phrases like "Avoid Missing Out on Our Exclusive 10% Discount."
- Social Media Ads: Create urgency with posts like "Time's Running Out! Secure Your 10% Off Now."
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Test and Optimize: Implement A/B testing to compare the effectiveness of negative vs. positive CTAs. Monitor engagement and conversion rates to determine which approach resonates best with your audience.
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Maintain Balance: While negativity can be effective, ensure it aligns with your brand voice and doesn't come across as overly aggressive or fear-mongering. Balance it with positive reinforcements elsewhere in your messaging. | | ChatGPT-4 Marketing Prompt:
Develop [number] infographic ideas that visually represent data or information related to our client's industry and engage their target audience. Context: Target audience — [your target audience here] Client's industry — [your client's industry here] Infographic goals — [your infographic goals here] Inspiration: "[infographic inspiration one]" "[infographic inspiration two]" "[infographic inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | New Podcast Episode: Mason and I just dropped a new podcast episode. Combined we've driven mid to high 7 figures in revenue from courses. | | Convert Instagram Followers into Email & SMS Subscribers:
Instagram users can now subscribe to your email & SMS lists in Klaviyo, Attentive, Sendlane, Yotpo and more - without leaving Instagram. Own your Instagram relationships by getting your followers to opt-in to email & SMS.
This is an awesome new strategy for list growth powered by my friends over at Gatsby. I am actually an early investor in their tech, and I have been a big fan of them for years now. What started as a simple connection to sync Instagram follower counts into Klaviyo continues to expand and grow. If you're not using Gatsby today, I highly encourage you to check them out. With Gatsby you can convert your followers into subscribers and then keep Instagram in-sync with Klaviyo. So when that follower posts UGC tagging your brand, you send them an email or SMS. When a follower grows their audience, you offer them a collab deal. You get the idea, super powerful tech for connecting the dots between email and social. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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