an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Participate in surveys and 1-1 meetings, get paid for your feedback and comments. Up to $600/hr. Super low-key commitment (usually 2-7 mins). Free to sign up. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Preorder Email: -
Purpose/Context of Email:I particularly like this approach for existing brands that have an engaged email list. This is a great way to drive excitement and hopefully help forecast demand on the inventory side.This type of email essentially shares a lot of the same benefits of product launch emails but for an item that isn't shipping just yet.For every community I've personally built, I always launched prior to actually having a product or service or offering available. I've noticed that people like to get behind/support something that isn't currently available, as much, honestly if not more, than something that is readily available. Consumers get to bring their own imagination into play which can help form an association with the said product/service/offering. Look at the amount of dollars that get poured into crowdfunding campaigns and you'll understand why I love this type of campaign so much.Let's look at the examples below.Example 1 from Olipop leverages plain text. I think this is a compelling use case of plain text. I think the copy here is on point. It ties in the founders childhood which makes it relatable. The founder also shares how difficult it was to create this specific flavor. After hearing this, you probably would be compelled to order due to hearing that it was difficult but they overcame it, which means it's probably a really great product (if you like orange soda that is). The only miss is that they don't call out in the email that this product is for preorder. The subject line mentions preorder but there's no mention or CTA of preordering it. You don't see the details until you hit the product page.Example 2 from The Arrivals is basic but fantastic. Their emails always follow this same format of strong header image + few sentences of text. I think they could do a better job with the sizing of the font (especially on mobile) but I think this format is an easy/good one to emulate. They're doing a pre, preorder email. Essentially building hype and awareness for the prelaunch tomorrow at 11am EST. Then they hit people the following day with a preorder is live type email. So unlike Olipop, they hit people with two emails about their preorder.Example 3 from Vessi - While I think both examples are great for the reasons listed above, this third email from Vessi is my favorite of the bunch. The email looks great and it includes all the relevant product/preorder details. I love the concept of reserving a pair for only $5. This reminds me more of a new Tesla car launch with putting money down vs. the typical preorder strategy that most ecom brands follow.
Segment:
- Your Engaged Subscriber Segmen
Subject Line Ideas:
- Orange Squeeze is here
- [LIVE TMRW]
- Preorder now!
Preview Text Ideas: - It's finally here!
- Mark your calendars
- Something to look forward to
| | Email Marketing Resource of the Week:
There are five stages in the customer's journey. - Awareness
- Consideration
- Purchase
- Retention
- Referral
Here's how to take a person from 1 to 5 with email marketing (examples included):
| | Partner of the Week: Meet my new favorite company, Wynter. Here's why I love them: They're getting marketers like you and me paid to give marketing feedback! Talk about an incredible side hustle. Literally, all you need is a LinkedIn account, job title, and marketing experience. You can make up to $600 for an hour of your time. | | Copywriting Resource of the Week:
There are 100's of copywriting frameworks out there.
But there are only 7 you actually need for all of your marketing efforts.
This visual will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.
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I recommend using actionable language in your copy to help boost your engagement.
Actionable language creates urgency and motivates your audience to take immediate action. Examples of Actionable Phrases: - Limited-Time Offers:
"Last chance to get 50% off!"
"Offer ends soon!"
- Exclusive Content:
"Open this email to unlock exclusive tips."
"Don't miss out on insider secrets."
- Event Reminders:
"Join us today for a live webinar."
"RSVP now to reserve your spot." Recommended Next Steps: - Identify Actions: Determine desired immediate actions (e.g., buy now, sign up).
- Create Phrases: Use compelling, action-oriented phrases.
- Highlight Benefits: State clear benefits of taking action.
- Test and Optimize: Experiment to find the most effective phrases.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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