an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Buy Now, Pay Later Email: -
Purpose/Context of Email:We've been seeing an increase over the past few months in consumers paying via this method for our brands that have had this setup for a few years. And for brands that have recently rolled this out, we're seeing an increase in the adoption of this payment method, as the option wasn't available prior.
A few of the popular providers for this are Afterpay, Affirm, and Klarna.
There are absolutely pros and cons to this model for consumers but that isn't the focus of this section.
This is a great way for brands to drive revenue from consumers that want their products now, but want to pay later.
Jumping into the examples...
Example 1 from Ruggable is a campaign introducing the launch of this new payment option. With all our clients as well as with brands in the market, this payment launch email is very common. We've seen some decent revenue be driven from this email. I like that there is a brief explanation of the product + collection recommendations.
Example 2 from LUNYA is also a campaign introducing the launch of a new payment option. I really like how simple and clean this email is. I like the subtle but witty copy. "Investing in a great night's sleep has never been easier... No you're not dreaming." And then again, they hit it home with product recommendations.
Example 3 from DIFF is covering a different angle. Once you've already announced the new payment method, like shown in example 1 and 2, we focus on moving to have banner inserts with an email. In the DIFF email, at the bottom, you'll see the section for Afterpay. This is a good insert to include in as many relevant campaigns as you can. The more people see it, the more intrigued they'll become.
So again, launch the email in a campaign so people know about it, and reminder them through having an insert for it in as many emails that make sense. Segment:
- Your Engaged Subscriber Segment (consider excluding recent buyers) Subject Line Ideas:
- Wash Now, Pay Later!
- A new way to pay
- Get now, pay later? YES PLEASE! Preview Text Ideas:
- This. Is. HUGE. Ready to buy now, pay later
- LUNYA is now live with Afterpay
- Yes, you can really buy now and pay later.
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My agency has generated $200M+ for our clients with email marketing. Here's our proven 3-step system to turn strangers into lifelong customers: | | Email Marketing Resource #2 of the Week:
Here are 8 Proven Subject Lines That Boost Open Rates 👇 Including Real Examples from Top Ecommerce Brands: | | Need help with inventory for the upcoming busy season? | Ecommerce Brands: The good news is I have a funding partner, Clearco, who specializes in funding inventory. Let me guess - you're ordering a lot of inventory for the upcoming big shopping holidays happening in the second half of the year. And I know that paying for all of these products upfront can be stressful on any business's cash flow. Learn more about getting fast, non-dilutive funding that doesn't take liens, collateral, or personal guarantees to support your business's cash flow and growth.
| | Copywriting Resource of the Week: | Copywriters, Here's a table with 10 psychological principles you can use to influence and persuade your target audience effectively: | | Avoid using the word "very" in your copy.
- Instead of "very happy," use "ecstatic." Example: "Our customers are ecstatic about our new product!"
- Instead of "very tired," use "exhausted." Example: "After a long day, the team was exhausted but satisfied with the results."
- Instead of "very sad," use "heartbroken." Example: "We were heartbroken to hear about the incident." "Very" is not very compelling, see? | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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