an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Charitable Causes Email: | |
Purpose/Context of Email:
Virtue signaling is only "negative" when the qualitative measure of your virtue doesn't align with the quantitative measure of your signal. You are totally allowed to get up on your soapbox and stand up for what you believe in, as long as you walk the walk. People love and respect that. If you have room in the schedule to craft an email that is less about sales and more about driving people's money and attention to a good cause, you're a hero. Example 1 is from a fan favorite...CROSSNET. With the release of their H2O net, they wanted to raise awareness for the ocean cleanup.The cause actually ties in nicely with their brand voice and style, and it was received very well. Even if people don't take the hint and send money to your cause, the fact that you're raising awareness at all is a huge win. It always comes back around to you.
Example 2 is from a brand called Bombas, whom I've shouted out here before. Bombas Socks takes it a step further than just the odd email about charity and goodness. They built an entire brand around it. Yes, you pay a lot of money for their socks, but they donate a pair to a homeless shelter for every purchase you make. This is what's made them so popular. They built their business around making a positive change in the world, and they're thriving. If it fits YOUR brand, you could adopt your own evergreen charity that a percentage of sales always go to. You can build this in as a footer block in your emails, and remind the customer of it every time you hit send. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- We're making change.
- We're donating to X
- We're raising awareness for X
Preview Text Ideas:
- You coming with us?
- Donate with us, if you can!
- This is near and dear to us, (firstname).
| | Partner of the Week:
Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers. Notable announcements from the summit include category expansion, multichannel fulfillment and new features that simplify selling across markets. Walmart Marketplace, one of the fastest-growing eCommerce platforms, continues to invest in capabilities and solutions to fuel seller success and offer customers an endless aisle of items they need, want and love. | | Email Marketing Resource of the Week:
I've audited 1000's of Ecommerce Email Flows. The ones that most brands overlook? Post-purchase emails. Here are 7 post-purchase emails to boost your sales, engagement, and brand loyalty: | | Copywriting Resource of the Week:
There are 100's of copywriting frameworks out there. However, one of the most effective ones is a story-based framework. Here's our proven 6-step story-based framework to sell anything: | | Social Media Trends Report + Expert Panel: | It's been instrumental in helping my team and me understand the current social media landscape and what's coming down the pipeline in the coming months. Knowledge is power, and the brands that move quickly and seize opportunities will see the greatest payoffs. Whether it's using AI tools to create better content, jumping on trends that are a good brand-fit, or optimizing brand channels for social commerce, social marketers need to be more agile than ever in their efforts to increase ROI. Dive into the top trends social media marketers are seeing in 2024 as we all work to maximize our social engagement, brand loyalty, and sales. #HubSpotPartner | | Quick Copywriting Tip of the Week: | Turn Disadvantages into Selling Points Don't shy away from flaws—embrace and spin them to your advantage. Here's how: -
Identify the Disadvantage: Start by identifying a product limitation that might be seen as a flaw. Example: Your shoes take time to break in.
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Highlight the Benefit Behind It: Reframe the disadvantage as a feature that benefits the customer. Example: Instead of saying "shoes take time to break in," say, "Designed to mold perfectly to your feet over time, providing custom-fit comfort with every step."
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Include Proof or Social Proof (Optional): Back up your claim by adding testimonials or data that support this benefit. Example: "95% of customers said these shoes became their go-to after a few wears!"
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Call-to-Action: Encourage action by tying the reframe to an outcome the buyer desires. Example: "Step into long-lasting comfort—get yours today!"
Remember, every product quirk can be turned into a unique selling point!
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. As a reminder, brands, you need to be selling your products on Walmart's Online Marketplace. They're one of the fastest-growing eCommerce platforms.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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