an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Recurring Series Email: | |
Purpose/Context of Email:
Give your subscribers something to look forward to every week! One thing that we've moved away from as a society is all gathering around at the same time to watch a TV special or the premiere of a movie.
Maybe I sound like a boomer, but it's little moments like this that bring us together. Everything is on-demand now, and our consumption of content is disjointed and...lonely... By introducing an email series that your subscribers can get every week or month, you're making them feel like they're a part of something. There's some strong psychology behind a campaign like this. Example 1 is from Andar. Their recurring series is called Wallet Wednesday, and every few weeks they'll feature one of their leather wallets for their audience. If you have a lot of different SKUs or products, you can get away with this for a long time. This is super easy, because you can basically pick the best content from your product page and paste it into the email. That's what it seems like they did here. Product showcase, benefits, reviews, CTA.
Example 2 is from Culprit. They had a goal to get a number of people involved in bettering themselves in some way, physically. The first email was along the lines of: we don't care if you wanna lose 20 pounds or gain 100 pounds. We just wanna see you stick to a plan and achieve results. Reply with your progress photos and we'll give you a year's worth of free underwear if you stick with it. I'm not exactly sure how many people are in on this challenge, but the people who ARE in it are huge fans. Culprit is doing an excellent job of cultivating a rabid fan base, and their results are reflecting that. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Edition #X of (series)
- Welcome to our series!
- We're starting a new series!
Preview Text Ideas:
- Tune in weekly to be a part of it.
- Here's what we're featuring.
- Should we keep this up? Let us know!
| | Partner of the Week:
Your BFCM marketing strategy is set, but what about your revenue recovery strategy?
According to Mastercard, eCommerce fraud spiked by 35% during last year's BFCM period. Chargeflow, the leading eCommerce chargeback management platform (trusted by thousands of brands) is offering $10,000 in free managed chargebacks until the end of the year.
Whether you've just heard about Chargeflow or you're already familiar with it, now's the best time to onboard it
If you like the service, you can keep using it. You'll only pay for chargebacks they successfully recover for you. If you don't find it useful, you can easily uninstall it with just one click. There's no risk in trying it out. I want to get 10k in free Chargeback automation | | Email Marketing Resource #1 of the Week:
Here are 8 must-have ecommerce emails: Note: 7 of these are automated emails you need to set up and optimize over time. And 1 of these is a note about the minimum number of campaigns you should send weekly. The more, the merrier. | | Email Marketing Resource #2 of the Week:
Don't know what emails to send to your subs? Here's a list of 5 evergreen emails you can send anytime: | | New Podcast Episode ALERT: |
One of the most significant email marketing changes this year is what we're calling Yahoogle.
Wherein bulk senders need to implement the following: - Configure their DKIM, DMARC, and SPF records
- Ensure the ability to unsubscribe with 1-click
- Must keep your spam complaints under 0.3%
We cover all of this...
+ email sunsetting (different than what you think it is)
+ deliverability (what you need to know)
+ how the key email metrics have changed over the last 18 months
+ MORE
Check out the entire episode here. | | Marketing Psychology Tip of the Week: |
Here are 10 Reasons Why People Buy Anything (and How to Apply Them): -
Save time: Does your product help customers get results faster?
Tip: Highlight time-saving features.
-
Avoid pain: Does it solve a painful problem?
Tip: Emphasize the relief your product provides.
-
Make money: Can it help customers increase their income?
Tip: Show proof of financial ROI.
-
Save money: Does it reduce expenses?
Tip: Stress cost-saving benefits.
-
Feel loved: Does it create emotional connections?
Tip: Position it as fostering relationships or belonging.
-
Gain praise: Can it help customers earn recognition?
Tip: Highlight how it enhances reputation.
-
Get comfort: Does it offer physical or emotional comfort?
Tip: Focus on peace, convenience, or relaxation.
-
Improve health: Does it promote better health?
Tip: Demonstrate health benefits with evidence.
-
Avoid effort: Is it easy to use or reduces hassle?
Tip: Market simplicity and low effort.
-
Increase status: Can it boost the customer's status?
Tip: Appeal to their desire for prestige or influence.
Key takeaway: Products that meet these needs sell better. Make sure your product aligns with at least one of these motivations. And be sure to leverage these in your marketing.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Just a quick reminder that Chargeflow, the leading eCommerce chargeback management platform is offering $10,000 in free managed chargebacks until the end of the year. Try them out now. There's 0 risk. Just free credits.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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