an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Newsletter Email: | |
Purpose/Context of Email:When I say the word "newsletter", I nearly put myself to sleep too. Don't worry. It's not as boring as it sounds. In fact, these types of emails tend to be the most entertaining types of emails you can send. The key? Don't call it a newsletter. Call it something else. Call it something that sounds super enticing to your audience, and make them wanna open and read. This is a good opportunity to tell them about what's happening in your business and make it worth their while. Example 1 is from Disco, a previous top skincare startup for men. The founder, Ben, is a pretty interesting guy. There are a number of people on the list who care more about him than they do about skincare. As the face of the brand, he shares with the audience things he finds interesting or relevant to personal wellness. He goes 50/50 on talking about Disco vs talking about other stuff in his niche. His purpose is not really to do a hard sell here. He actually just wants to engage the audience weekly and build trust in his brand. That's probably the best reason to do a newsletter like this.Example 2 is from Birddogs, a clothing brand for frat guys. Instead of doing your average sales email when they have a new product drop, they work it into their newsletter called "The Weekly Bird" which goes out every Friday. I personally love their emails. They're not traditional ecom emails, but that's a good thing. They do these comic-style bits with characters and plots. They're really funny and engaging. This goes to show that you should DEFINITELY include humor in some of your sends. People love it (well, at least I do). Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- The Weekly ___ #001
- Your weekly dose of _____
- Time for another _____
Preview Text Ideas:
- It's a wild one.
- Your update for (brand).
- See what we got up to this time.
| |
Don't pay for sh*tty AI courses when you can learn it for FREE! This incredible 3-hour Masterclass on AI & ChatGPT (worth $399) makes you a master of 25+ AI tools, hacks & prompting techniques to 10x your marketing efforts & revenue. This masterclass will teach you how to: 📊 Analyze campaign data in seconds with tools like Humata & ChatGPT
🦾 Create 100+ content pieces for reels, blogs, from one single long form video
➗ Put data tracking & reporting for your campaigns on autopilot
📈Do predictive analysis and optimize your marketing campaigns for better results
⛱️ Personalize customer experiences by leveraging the power of AI
| | Copywriting Resource of the Week:
The most important part of your copy? The headline. If no one reads your headline, no one will read the rest of your copy = no $$$. Here are 10 headline writing tips to make your headline impossible to ignore: | | Email Marketing Resource of the Week:
Every Email Template and Campaign You Will Ever Need: From an email marketer (me, lol) who has generated over $200 Million dollars in sales for 100's of 6 to 9 figure Ecommerce Brands. | | New Podcast Episode ALERT: | Here's what Jimmy and I covered: - Managing volume and audience during BFCM campaigns
- Real-time retargeting strategies for email and SMS
- Best practices for segmentation and compliance
- Jimmy's favorite Black Friday strategy
| | Copywriting Tip of the Week: | 5 Core Objections in Copywriting (and How to Overcome Them): -
"I don't have enough time." - Solution: Highlight speed and convenience. Use phrases like "takes less than 5 minutes" or "done in three simple steps."
-
"I don't have enough money." - Solution: Focus on value and affordability. Include phrases like "costs less than your daily coffee" or offer payment plans.
-
"It won't work for me." - Solution: Use testimonials, case studies, or examples of diverse customers to show it works for different people.
-
"I don't believe you." - Solution: Build credibility with data, expert endorsements, or social proof to enhance trust.
-
"I don't need it." - Solution: Emphasize the problem your product solves and how it can improve their life, even if they don't realize they need it yet.
Pro Tip: Address these objections proactively in your headlines, body copy, and CTAs to increase conversion rates!
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Make sure you attend this FREE AI masterclass
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment