an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I went from 100s of emails waiting for a reply, to 0 emails waiting for a reply with AI.
| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Early Access Email: | |
Purpose/Context of Email:
People love to be treated like a VIP. Being able to offer someone early access to a deal or a product launch is why people love shopping with small brands. It's best to pre-qualify people for this, either by asking for an opt-in, or by tightening up your segments. Regardless, this is a great way to build hype for something that you're excited about as a brand owner. Example 1 is from my homies at BYLT. I wear their hats every day. Now, this email is actually masterful. Months ago I dropped a thread on how to increase CTR, and this is literally a picture-perfect version of how it should look. They offer early access, but they don't tell you for "what". They hint at it, but it's on YOU to click through and figure it out. I'm honestly excited just looking at it. Use this technique whenever you can. I'm positive that this email did crazy numbers. Example 2 is from The Arrivals. This email is cool because there's almost nothing to it. It's just text, and it's very obvious to you WHY you're getting that email. Again, they leave information out on purpose which increases curiosity. I'll touch on the thread for a second because it's important to know why I'm getting hyped over these seemingly innocuous emails. When you're trying to induce curiosity, you need to leave out information that people actually wanna know. If I stopped that sentence in the middle, you'd be looking around like an addict for the next sentence. You NEED to know. And when an email teases you like that, ravings fans will click through to see what they're missing. Definitely use this in future sends. Segment:
- Your VIP Subscriber Segment
Subject Line Ideas:
- (firstname), you have early access
- Shh, you have early access to this
- You're the first to know about this.
Preview Text Ideas:
- Treating you like the VIP you are.
- Don't tell anyone.
- Come & get in early.
| | Partner of the Week:
AI has helped me save an hour a day on email. I used to spend a lot of time managing my inbox, sorting through hundreds of daily emails, and struggling to keep up. But with AI, everything changed. I'm FINALLY closing in on 0 unread emails. Here's how I'm leveraging AI to save A TON of time each week (for those wondering, I'm using FyxerAI). FyxerAI:
➡️ Prioritizes important emails: It flags high-value messages so I can focus on what matters most
➡️ Automates drafting: Creates personalized email responses in my style, so I don't have to
➡️ Learns your writing style: Adapts over time to sound just like me
Here's how to start reclaiming your time:
2. Connect your Gmail/Outlook and Calendar 3. Watch Fyxer sort and draft responses effortlessly
Fun fact: With Fyxer, 63% of emails are sent without a single edit.
The setup only took me ~30 seconds with Gmail! | | Email Marketing Resource of the Week:
4 Must-Have Ecommerce Email Campaigns: These campaigns have generated 7+ figures in revenue for my clients. | | Customer Support Resource of the Week:
Here are 8 ways you can improve your Customer Support Channel: | | New Podcast Episode ALERT: | This week we discussed everything and everything SEGMENTATION in Email and SMS marketing. Here's what Jimmy and I talked about:
✔️What is segmentation & the benefits and reasons you should be doing it
✔️A deep dive into RFM & Segmentation
✔️The 5 key segments that everyone should be using
✔️The 10 key segmentation mistakes to avoid.
This one is juicy - giving you a deeper and more meaningful understanding of the WHY and the HOW to segment. | | Copywriting Resource of the Week: | Here are 5 quick techniques to instantly increase your sales:
1️⃣ Use a mix of social proof formats, don't just rely on testimonials.
2️⃣ Switch to implementing a call to value (CTV) instead of a call to action. 3️⃣ Place click triggers around CTVs.
4️⃣ Reframe your price in a more relatable way.
5️⃣ Put a price tag on every element of your offer. | | Email Marketing Tip of the Week: | Get to the point. People are busy and have short attention spans, so every word in your email should serve a purpose. Here's how to create concise, profitable emails: -
Start with a strong hook – Your subject line and preview text should instantly show value. Grab attention with urgency, curiosity, or relevance.
-
Limit your focus – Stick to one main message or CTA. Too many ideas can dilute the impact and confuse readers.
-
Trim the fat – Remove unnecessary words, jargon, and fluff. Edit ruthlessly to keep only what drives action.
-
Use visuals strategically – A well-placed image or icon can sometimes convey an idea faster than words, making your message even more digestible.
-
Make the CTA unmissable – Make sure your CTA stands out visually and use clear, action-oriented language.
Remember, every line should guide readers toward your goal. The shorter the email, the higher the chance they'll read and click.
Concise emails = profitable emails. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. I went from 100s of emails waiting for a reply, to 0 emails waiting for a reply with AI.
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment