These are some of the most important emails you can send ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
(make sure to select my name when it asks how you heard about it)
| | Happy Tuesday!
Today's Must Read Content Piece:
Post Purchase Emails are some of the most important emails you can send. Yet, after working with and auditing 100's of brands email programs, Post Purchase Education Emails tend to be one of the most common emails that brands are missing.
My rule of thumb is that if a product is consumable, topical, confusing, or expensive, you need to send emails after purchase, teaching people how to use and consume it.
Teaching people how to properly use and consume your product will ensure that they get the maximum benefit from your company.
Them getting the maximum benefit will lead to repeat purchases and ultimately increase your lifetime value.
| | Copywriting Resource #1 of the Week: | | 5 Tips to Become a Better Copywriter in 3 minutes or less:
| | I've been extremely bullish on leveraging AI to do more with less. One AI app I've been using to quickly develop targeted emails is Backstroke. Not only have I been able to create emails faster, but I've also been able to improve the performance of our emails. The reason is that Backstroke knows my audiences and creates emails that resonate with each person. As brands continue to send more emails, the only way to win is to double down on personalization. When you combine the right audience insights with the right content, your email marketing channel will produce even more revenue even when other channels aren't performing as they should. Backstroke is actually hosting a webinar next Tuesday (October 29th) to reveal their newest email generation features. And I'll be attending it! It's all online and it's 100% free to attend. Important Note: In the second part of your registration, you'll see a question that says: "How did you hear about this webinar?"... For this please select my name, Chase Dimond, from the dropdown list. | | Email Marketing Resource of the Week: | | 8 quick tips for writing better ecommerce email marketing copy: | | Copywriting Resource #2 of the Week: | |
Ever wondered why your favorite movie or book is so captivating? It's because of storytelling… And guess what? It's not just for the big screen or bestselling novels. It's also one of your greatest tools in email marketing. Here's how you can write persuasive copy that converts:
| | Copywriting Tip of the Week: | |
If you're new to copywriting, start with the FAB Framework: - (F)eatures: Highlight what the product/service has.
- (A)dvantages: Explain how it makes things easier, better, or faster.
- (B)enefits: Focus on the emotional payoff the user will experience.
But here's how you can level it up: -
(F)eatures: Start with clear, simple language to describe what the product does. Stick to tangible aspects (e.g., "serum with Vitamin C and Hyaluronic Acid").
-
(A)dvantages: Make it relatable—describe how the product outperforms others or solves a pain point. Think of it as answering the "so what?" question (e.g., "works twice as fast as regular serums").
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(B)enefits: Dig deep into the emotional outcomes. Use vivid imagery or sensory language to help the reader visualize success (e.g., "wake up with glowing, youthful skin that feels refreshed and confident").
Example in Action:
"An all-in-one serum packed with Vitamin C and Hyaluronic Acid (Feature), designed to deeply cleanse and lock in moisture twice as fast (Advantage), so you wake up with the radiant, smooth skin you've always dreamed of (Benefit)."
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 80,456
- Subject Line: the 9-item checklist we use to create high-converting emails
- Preview Text: don't send an email without using this
- Open Rate: 45.20%
- CTR: 1.00%
| | Have a great week and make sure to send some emails! - Chase P.S. I feel incredibly grateful to be named as the #1 Ecommerce Influencer to follow from Shopify.
P.P.S. Learn how to leverage AI to create complete email campaigns in minutes. Join me in attending this virtual webinar next week. (make sure to select my name when it asks how you heard about it) | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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