an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
See what the world is buying. Particl tracks billions of data points on retailers around the globe. Discover new product opportunities, be the first to know about the fastest-growing trends, and develop best selling products. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Subscription Email: | |
Purpose/Context of Email:The subscription model is an interesting one. Everyone's doing it now, too. Clothing brands, makeup brands, skincare brands, food and drink brands, etc. Once you've calculated the lifecycle of your product, make it a sweet deal for your most loyal customers to subscribe, so you don't have to trust them to keep placing one-off orders. You'll make way more $$ if your LTV is pumped via a subscription.
Example 1 is from Dose, a beautiful-looking brand that sells supplements in gummy form. This email showcases that you can choose what cadence you want your gummies to come at. 3 months, 6 months, 12 months, etc. AND, you save 15% because they know they'll make way more if you stay with them longer and don't switch to their competitor.They also reduce all of the risk by saying you can pause, cancel, etc. AND the design is just *chef's kiss*. Everything about this email is good.Example 2 is from Gleamin, a women's skincare brand. I would classify this email as more direct response than the last one. They focus less on voice, and more on straight-up benefits. Here's what you get: discount, fast service, easy access, don't use your brain, buy our stuff. It's a different approach. Not as "sexy", but probably still crushed. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Get your next order automatically
- Save X when you subscribe to (brand)
- Wait! Before you order again...
Preview Text Ideas:
- Here's how ->
- It's way easier.
- Try out our subscription...
| | Partner of the Week:
We're just a few weeks away from the craziest time of year in Ecommerce.
If I were to leave you with a single piece of advice between now and the big day:
Please don't leave your marketing to chance.
I've been there, done that. Flying by the seat of my pants, just winging it.
And it didn't work out well.
I was extremely underprepared.
However, my big takeaway was → Study what others have done well.
I've realized that we rarely ever have unique ideas.
With how fast-paced our industry is and how many smart marketers there are…
There's a good chance someone else has implemented the ideas you have.
So learn from them. Make it your own. And always be testing.
When I first started, there weren't the same caliber of tools that available today.
Luckily for you, one tool I use and genuinely believe in that'll save you a ton of headaches is called Particl.
Upon signing up (they have a free 14-day trial), you'll instantly have access to data on thousands of the top Ecommerce brands…
Where you can learn everything from discounting trends to specific campaign insights to what products are selling the quickest. And honestly, a whole lot more.
And in true Black Friday Fashion, in addition to your free 14-day trial, you can get 50% off your first month of Particl. (just use the discount code BFCM2024)
Many top brands like SKIMS, Vuori, Tecovas, and more use Particl to improve their marketing efforts by learning from others.
| | Copywriting Resource of the Week:
Here are 6 copywriting techniques you can leverage for your sales pages: | | Email Marketing Resource of the Week:
Here are 7 types of content you should be creating emails for: | | New Podcast Episode ALERT: | Cutting through the noise starts with the words that sell. Strong copy = stronger sales - 7 different styles of copywriting for ecommerce
- My 9 Rules of Copywriting Fundamentals based on $200m of email revenue
- Jimmy's favorite framework: The 3 E's of Email
This one is extra nerdy, giving you deeper understanding of how you should write and what you should do to use copy to drive more opens and conversions. | | Marketing Resource of the Week: | Here are 6 storytelling elements you can leverage to make your marketing campaigns more engaging and memorable: | | Copywriting Tip of the Week: | My 5 Laws of Copywriting (with Actionable Steps): -
Tell Emotional Stories - Action Step: Start your copy by sharing a story that shows a relatable problem or goal. Use sensory language to make the reader feel part of the narrative.
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Write Like You Talk - Action Step: Read your copy out loud. If it sounds stiff, rewrite it using more conversational words. Aim to sound like you're talking to a friend.
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Write to a Person, Not an Audience - Action Step: Picture your ideal customer. Write as if you're speaking directly to them, addressing their unique needs and goals.
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Spend 80% of Your Efforts on the Headline - Action Step: Brainstorm 10 different headlines for each piece. Pick the one that is clearest, most intriguing, and promises value. Keep refining until it grabs attention.
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Address Objections in Logical Order - Action Step: List potential objections and counter them throughout the copy, from "biggest" to "smallest." Tackle the most important objection early on to build trust.
If you follow these laws, your copy should convert better than ever.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. See what the world is buying. Particl tracks billions of data points on retailers around the globe. Discover new product opportunities, be the first to know about the fastest-growing trends, and develop best selling products.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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