an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Giveaway Email: | |
Purpose/Context of Email:
Giveaways are so much fun. They instill a similar level of excitement in your audience that discounts do. It's also a chance for you to ask for something in return if you choose to. Engagement will be EXTREMELY high if you hype this up well enough. If you're already a beloved brand with a rabid fanbase, this is easy money for you.
Example 1 is from a startup called Rebelious. The entrepreneur who runs this brand is already a highly skilled influencer and is now pivoting to e-commerce. Influencers KNOW that boosting hashtags and getting organic posts on Instagram is a great growth strategy. $100 is a lot to a random Instagram follower, but nothing to most e-com brands. People will jump all over this for the chance to win free money, and Rebelious will benefit from it. No doubt. Example 2 is from Flo. A bit of a different strategy for this giveaway here, but still effective. Instead of giving away money, they're giving away free product, likely valued between $60-80. They also have a lot of scarcity here, where people may try harder to win. Or, people feel like there's no shot and they won't even try. If you're planning on doing a giveaway for your brand, be a little bit generous. Giveaway multiple sets of your product, or some money. Also, make people feel like there's a chance they might win. You'll get better engagement.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- We're giving away X!
- You could win X!
- (firstname), wanna win X?
Preview Text Ideas:
- Here's how you can win.
- All you have to do is...
- We got you. Check this out.
| | Partner of the Week:
Multiple sales channels. One world-class supply chain. Selling on more than one eCommerce site?
Program Benefits:
-
Competitive storage & fulfillment costs -
Fast, reliable shipping options -
Plain, unbranded packaging -
Simple inventory management -
Returns managed by Walmart MCS helps your business scale by: -
Optimizing inventory consolidation and enabling growth across Walmart.com and other sales channels simultaneously. -
Allowing you to leverage the world's largest supply chain and Walmart Fulfillment Service's full suite of benefits to drive efficiencies. | | Email Marketing Resource #1 of the Week:
Here are 7 strategies for increasing your email engagement: | | Email Marketing Resource #2 of the Week:
5 Quick Tips on Email Segmentation: | | New Podcast Episode ALERT: | This week Jimmy and I talk about zero party, first party, and third party data. We explain each, we talk about what you can do with it and the tools in the market you could consider. We spend a lot of time on third party - discussing the differences and the strategies and mindset you should be taking when using this data. | | Email Marketing Resource #3 of the Week: | We've managed 100's of email lists and audited 100's more. Most email lists we audit are "unhealthy." Here is our proven 9-point email list hygiene checklist: | | Copywriting Tip of the Week: | Make your call-to-action (CTA) feel like a reward, not a request. Why? People respond better when they perceive value coming their way rather than feeling they're being asked for something.
Actionable Tips:
- Use Benefit-Driven Language: Focus on what the user gains. Instead of "Sign Up Now," say "Unlock Exclusive Content Today."
- Frame It as a Solution: Highlight the problem you're solving. For example, "Get Instant Relief from [Problem]" is far more compelling than "Learn More."
- Add a Sense of Achievement: Make the user feel smart or accomplished for taking the next step, like "Claim Your Spot Among [X Type of People]."
Example Transformations:
- Instead of "Download the Guide," try "Access Your Free [Solution]-Blueprint."
- Instead of "Subscribe Now," say "Start Building Your [Benefit] Today."
The goal is to ensure every CTA feels like a win for the audience.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Wix Studio Academy just dropped a new tutorial that's a must-watch: Holiday Ready: Tips to Optimize Your Clients' Stores.
It covers:
- Building responsive stores or eComm sites that look great and convert
- Optimizing storefronts for that sweet Black Friday/Cyber Monday traffic
- Revenue-driving strategies your clients will love
If you're deep in holiday prep mode, check it out.
#WixPartner
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