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Happy Wednesday! And it's the kind of report that really made me stop and rethink my ads playbook for 2025. I think what I love most is that the Motion team didn't just throw together some vague "predictions."
They actually dug into over $100M in ad spend, surveyed 500 DTC advertisers, and interviewed over a dozen of the sharpest minds in the industry. And when I say "sharpest minds," I mean people like: - Dara Denney (Chief Evangelist, Motion)
- Savannah Sanchez (Founder, The Social Savannah)
- Barry Hott (Growth & Performance Marketing Consultant)
- Nik Sharma (CEO, Sharma Brands)
- Aaron Orendorff (VP of Growth, FERMÀT)
- Sarah Levinger (Founder, Tether Insights)
- Joanna Wallace (Director of Paid Media Creative, HexClad)
- Hannah Hough (Content Creator + Creative Consultant)
These are people I actually trust to know what they're talking about when it comes to running ads and driving revenue.
So, what's inside the report?
Motion looks at 7 key trends that are already shaking up how brands approach creative—like: - How to use AI for faster, smarter campaigns without losing the human touch.
- Why lo-fi content is dominating (and how to make scrappy ads that actually convert).
- How nostalgia-driven marketing is helping brands build deeper emotional connections.
My favorite section was the section on authenticity. It's not just some fluffy buzzword—this part dives into why customers are tuning out overly polished AI content and how brands are leaning into raw, real stories to stand out.
Honestly, I'm already using the insights in this report to rethink how I'll approach ad creative in 2025. Whether it's leveling up briefs for my team or spotting trends I should start testing now, this report is a cheat code for staying ahead of the curve.
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