an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy New Year! 2025 is the year of Ecommerce brands moving from their current email platforms to Omnisend. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The New In Store Email: | |
Purpose/Context of Email:
One of the highest performing subject lines we usually see for our clients is just "NEW: xyz just dropped". People love new stuff, especially from brands they love. Keep a "new collections" page on your site, and do a new-in push every few weeks to keep your audience excited. Example 1 is from My Obvi, a collagen supplement for women. This is the perfect brand to do "new-in" emails because their products are so reasonably priced. People don't mind spending $30-50 to try something new, if they already think they'll like it. It gets more difficult if your AOV is over $100, but it doesn't mean you shouldn't try! Send this email to touch any customers who may not be keeping up on your every move, and tell them what they should be looking forward to. Example 2 is from TRNK-NYC, a luxury furniture brand. They do not have an AOV of $30-50. The first thing I saw in their "new collection" was like $7000, so this is a harder sell. People don't really buy furniture on impulse, but you might have a list of extremely wealthy customers who are looking to redo their living room at that exact time. Regardless, this email is BEAUTIFUL, so it'll catch your eye if you're just cruising through your inbox. If anything, take notes on the design here. TRNK is an aesthetic. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- NEW: (product) is here
- You're missing out on these new picks.
- New, and just for you.
Preview Text Ideas:
- You excited? We're excited.
- Come see what's new!
- What's your first impression?
| | Partner of the Week:
I've spent years driving 100's of millions in revenue through email, so I take finding the right email platform seriously. When you're relying on a channel like email to fuel growth, reliability is everything. I've tried my share of ESPs—spent years on Klaviyo because they were the only real player, and Sendlane was a startup I genuinely admired for its innovation, even if it came a little early for what I needed. But when challenges came up, I didn't jump back to Klaviyo. I wanted a platform that aligned with my priorities—and one that matched the vision I see for email marketing. The reality is, it's hard to find something that just... works and works well. For so many Ecommerce brands, it comes down to the big three:
Reliability. Support. Price.
And finding that trifecta? Not easy. However, Omnisend delivers on this trifecta. So, I'm calling it right now: In 2025 and beyond we're going to see a massive migration of Ecommerce brands moving from their current email platforms to Omnisend. I'm migrating my newsletter there. Clients have started taking demos of Omnisend and are interested in making the switch. And I have several friends already on Omnisend who love it. Now, it's your turn to switch to Omnisend (they make it very easy to move everything over). | | Copywriting Resource #1 of the Week:
Welcome Email writing tips from $200M+ in email revenue: | | Email Marketing Resource of the Week:
6 Email Marketing Hacks from a $200M Email Marketer: | | Sell the benefits, not the features.
How to Apply This: -
Translate Features into Outcomes: Ask, "What does this feature actually do for my audience?" Focus on the emotional or practical value it delivers.
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Use Real-Life Context: Frame the benefit in a way that your audience can visualize or relate to. Make it tangible.
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Highlight What It Enables: Show how your product or service improves their lives, saves time, or solves a problem they care about.
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Test the "So What?" Rule: For every feature, ask, "So what?" Keep refining until you articulate a clear benefit.
Example:
- Instead of: "Omnisend's email platform offers advanced segmentation tools."
- Use: "With Omnisend, you can send personalized emails that boost sales by 30%."
Remember: Features inform; benefits persuade. Focus on what your audience gains, not just what your product has.
| | Copywriting Resource #2 of the Week: | 6-Point Checklist to Craft Attention Grabbing Headlines: | | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Yes, the rumors are true: I'm moving my newsletter from Klaviyo to Omnisend.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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