an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Meet The Team Email: | |
Purpose/Context of Email:Customers like buying from people they love and trust. These types of "meet the team" emails allow you to show off how fun you are, or how knowledgeable you are about your industry. These examples showcase both circumstances.Example 1 is from CROSSNET, who dropped a really funny email about their team and all of their faults. They can afford to mess around here because they're a fun, wild, party brand that wants to appear like they know how to have a good time. They do. The CMO of CROSSNET is very transparent about the brand's independence and how they don't have any big money backing them, pulling their strings. They're just a bunch of wild 20-somethings with a love of sports. Love it.Example 2 is from Rootine, a supplement brand that zeroes in on their science background. This email introduces all of the brilliant minds behind the brand and SHOWS you why you should trust them. Everyone on the research team is highly qualified, which makes you feel more comfortable if you're looking to make a purchase.Even the CEO is a medical professional, which means the very idea of the product is valid and safe to consume.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- The people behind the product
- Wanna meet our team?
- Introducing our rockstar team members
Preview Text Ideas:
- Say hello!
- They wanna meet you!
- Rockstars, and also doctors.
| | Partner of the Week:
I RARELY speak at events these days. But I'm super excited to share that Jimmy and I will be doing a free virtual talk in a few weeks all about how your brand or your clients brand can crush your 2025 email marketing channel. We'll share our entire 2025 Email Marketing Playbook. This is one that you and your team will all want to attend. And for whatever reason if you can't make it live, I recommend still signing up so you can access the recording. | | Email Marketing Resource #1 of the Week:
7 Quick Tips To Get More People To Open Your Emails: | | Copywriting Resource of the Week:
8 Copywriting Rules From $200M+ in Revenue: | | Copywriting Tip of the Week: |
Use sensory words to make your product come alive for your customers.
How to Apply This for Your Ecommerce Brand: -
Paint a Picture with Words: Describe the textures, flavors, sounds, or feelings your product evokes. Help your customers imagine experiencing it. - Example: "Soft, buttery cookies that melt in your mouth."
-
Engage the Senses: Use words that appeal to sight, smell, taste, touch, and sound to make your copy irresistible. - Example: "A rich, aromatic coffee blend that awakens your mornings with every sip."
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Be Specific and Vivid: Swap generic terms for detailed descriptions that create a stronger emotional pull. - Instead of: "Comfortable chairs for your home office."
- Use: "Ergonomically designed chairs with plush cushioning and a silky-smooth finish."
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Test and Refine: Read your copy aloud to see if it captures the sensory experience of your product. If it feels flat, add more descriptive language.
Remember: Customers can't touch or taste your products online. Sensory words bridge that gap, making your offerings feel real and desirable.
| | Email Marketing Resource #2 of the Week: | One of the fastest ways to drive more revenue for your brand is to setup a welcome email flow for non-buyers: | | The Best Ecom Founder/Operator Community: | A big goal of mine this year is to a) ask for more help and b) offer more help. I'm also planning on attending more events and joining more private communities. That said, I've been chatting a bunch with the guys at Workspace6 over the last 6 months, and from everything I've seen firsthand + heard, they've built the best private community for e-commerce founders and operators. I told them I wanted to partner with them to get involved in their community and sing their praises (because they're awesome). You can now join the best ecommerce community in the game for just $1 for the first 30 days.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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