an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Back in Stock Email: | |
Purpose/Context of Email:
Back in stock campaigns crush CONSISTENTLY if you do them the right way. One of the best ways to do this is to embed a form on PDPs that are out of stock, and then collect emails of people who are interested in hearing about when the product is coming back. If the product is in high demand, you'll blow it out of the water.
Example 1 is from Aureum, a women's jewelry brand. It doesn't look like they had people opt-in for this email, but instead just blasted out all of the products that they've been out of for a while. If a product sells out, it's likely already in high demand. People buy what other people are already buying to "fit in", so use that to your advantage. "These products are so popular that they sold out in 2 days. Get this now so that you don't have to wait again." Example 2 is from Ekster, a wallet brand that's been crushing it lately. One thing they did really well here is that they really leaned into the social proof angle with these products. Not just reviews, but ratings from Trustpilot and Google. Not many brands have those, but they really resonate with an older audience. Try this out. Segment:
- Audience that opted in for back in stock notifications
& Your Engaged Segment
Subject Line Ideas:
- (product) is FINALLY back!
- Your fav product is back in stock.
- It's back.
Preview Text Ideas:
- You asked, we delivered.
- Come get it while it's here!
- Long overdue.
| | Partner of the Week:
I'm super excited to share that Jimmy and I will be doing a free virtual talk next week all about how your brand or your clients brand can crush your 2025 email marketing channel. We'll share our ENTIRE 2025 Email Marketing Playbook. This is one that you and your team will all want to attend. And for whatever reason if you can't make it live, I recommend still signing up so you can access the recording. | | Marketing Resource of the Week:
10 Psychological Principles to Influence and Persuade Your Target Audience Effectively: | | Copywriting Resource of the Week:
7 Cognitive Biases You Can Use to Create High-Converting Copy: | | Marketing Tip of the Week: | People don't want to be sold to: They want to feel understood.
How to Apply This for Your Brand:
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Start with Empathy: Show your customers that you truly understand their challenges, frustrations, or desires. - Example: "We know how frustrating it is when your phone case cracks after just a few weeks."
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Mirror Their Emotions: Use language that reflects how they feel and what they're looking for. Focus on connecting, not pitching. - Example: Instead of: "Our mattress has advanced cooling technology."
- Use: "Tired of waking up sweaty? Sleep cool and wake refreshed with our breathable mattress."
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Speak to Their Journey: Address where they are now and where they want to be, positioning your product as the bridge. - Example: "Say goodbye to cluttered countertops and hello to a perfectly organized kitchen."
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Use Customer Stories: Share testimonials or success stories that align with your audience's experiences to make them feel seen. - Example: "I've tried every moisturizer on the market, but this is the first one that truly worked for my dry skin."
Remember: When your customers feel understood, they trust you. And trust leads to sales. Focus on their needs first and your product will sell itself.
| | Email Marketing Resource of the Week: | 3 Secrets For Higher Open Rates
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5 Email Formats That Could Make You More Money | | The Most Productive Email App Ever Made: | I used to spend hours upon hours every week sorting through my inbox, trying to stay on top of countless emails. I was constantly overwhelmed by how many emails I needed to read, just to figure out whether or not they warranted a response. And I know I'm not alone… We all spend way too many hours in our inboxes. And yet we often still reply late, and sometimes don't even reply at all. We then end up losing deals, blocking our teams, and missing our goals. Good news: An overflowing inbox doesn't have to mean chaos. For founders and executives, Superhuman is the difference between reacting and leading. It's the one tool that actually cuts through the noise, organizes the essentials, and turns email into your productivity engine. Whether you're raising your next round, hiring top talent, or trying to sign your next client, Superhuman makes communication seamless, fast, and stress-free. January is the time to set the tone for the year—and there's no better way to start. Make 2025 the most productive year yet.
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| | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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