an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2025 is the year of Ecommerce Brands moving from their current email platforms to Omnisend. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The New Personality Email: | |
Purpose/Context of Email:
This is something new that you might find interesting. We all know I love plain text campaigns from the founder, because they perform so well. But, what if they didn't come from the founder? This is what's called a pattern breaker. People are a little bit confused because they didn't expect it. Confusion drives opens, driving clicks, driving conversions. Give it a shot.
Example 1 is from Fab Fit Fun. To be honest, I'm not sure if this is an alternate personality. I know that there are various sender names that these plain text emails come from, but this type of email is what you're going to execute regardless. It's a simple, short, plain text email from the company making an announcement that the consumer may be interested in. In this case, it's a sale, but the sender writes it in a way that makes it sound like it's personal to the recipient. If you ever wanna announce a sale in a cool way, make it come from some random employee. Confusion = clicks. Example 2 is from Disco, and this is the reason I decided to make examples out of this campaign this week. This is SO out of character for a DTC brand to do a long-form plain text email like this, but it's so perfect. This is almost like old fashioned direct response, but it's written like it's from the 21st century, which is rare. They make this email come from their in-house dermatologist, and she makes the case for one of their products in an extremely compelling way. If you have a brand like this, where science actually matters, do something like this. People may not believe it coming from the founder, but using a doctor makes it more believable and important. Segment:
- Your VIP Subscriber Segment
Subject Line Ideas:
- Hey (name), I'm (personality) from (brand)
- Hey, you really need to see this...
- I'm borrowing (brand)'s email list
Preview Text Ideas:
- Can I show you something?
- Sorry, but it's important.
- Should I just randomly make up a sale?
| | Partner of the Week:
I've spent years driving 100's of millions in revenue through email, so I take finding the right email platform seriously. When you're relying on a channel like email to fuel growth, reliability is everything. I've tried my share of ESPs—spent years on Klaviyo because they were the only real player, and Sendlane was a startup I genuinely admired for its innovation, even if it came a little early for what I needed. But when challenges came up, I didn't jump back to Klaviyo. I wanted a platform that aligned with my priorities—and one that matched the vision I see for email marketing. The reality is, it's hard to find something that just... works and works well. For so many Ecommerce brands, it comes down to the big three:
Reliability. Support. Price.
And finding that trifecta? Not easy. However, Omnisend delivers on this trifecta. So, I'm calling it right now: In 2025 and beyond we're going to see a massive migration of Ecommerce brands moving from their current email platforms to Omnisend. I'm migrating my newsletter there right now. Clients have started taking demos of Omnisend and are interested in making the switch. And I have several friends already on Omnisend who love it. Now, it's your turn to switch to Omnisend (they make it very easy to move everything over). | | Copywriting Resource #1 of the Week:
Busting the 5 BIGGEST Copywriting Myths: | | Marketing Resource of the Week:
5 Psychological Concepts to Influence Decision Making: | | You need to address 5 basic objections consumers have when deciding whether to buy from your brand. Eliminating these objections in your copy can increase conversions and build trust.
How to Apply This for Your Brand:
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"I don't have enough time": Show how your product makes life easier or saves time for your customers. - Example: "Cook delicious meals in half the time with our ready-to-use spice blends."
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"I don't have enough money": Emphasize the value and long-term benefits of your product, helping customers justify the cost. - Example: "One sweater, endless looks—quality that lasts for years."
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"It won't work for me": Include testimonials or reviews from customers who faced similar challenges and found success with your product. - Example: "I've tried dozens of skincare products, but this is the first one that cleared my acne in just 2 weeks."
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"I don't believe you": Build trust by including guarantees, certifications, or specific proof points about your product's effectiveness. - Example: "98% of customers saw visible results after 7 days—or your money back."
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"I don't need it": Reframe the problem to show why your product is essential and how it improves their life. - Example: "You might not notice your back pain now, but this ergonomic chair prevents it before it starts."
Remember: Consumers hesitate for predictable reasons. When your copy proactively addresses these concerns, it helps them feel confident about clicking "Buy Now."
| | Copywriting Resource #2 of the Week: | An Important Copywriting Rule to Maximize Your Conversions: | | Make Your Own Notion Face: | I'm excited to share something fun and creative that Notion just launched: Notion Faces. This new portrait generator lets you create a one-of-a-kind avatar that fits your unique style. Think custom accessories, hand-drawn illustrations, and endless personalization—over a million possible combinations to truly bring your digital presence to life. I just updated my own profile picture (I'm a Notion Influencer) to a Notion Face that represents my personal brand. It's a reminder that your workspace can be as distinctive and inspiring as the ideas you're turning into reality. And the best part? You can do the same, right now. Ready to make your own Notion Face? | | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Yes, the rumors are true: I'm moving my newsletter from Klaviyo to Omnisend.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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