Join 200+ eCommerce eEmail Marketers in our new community—Special intro offer $1 for 90 days. Learn More Here! | | Happy Friday! Chase and Jimmy here. 👋 | Let's talk about one of the most powerful tools in your marketing arsenal: | Automated email sequences. | Unlike one-off messages, sequences are strategic conversations that guide customers through their journey, turning first-time visitors into loyal buyers. | And they work. Welcome emails see incredibly high open rates of up to 50-60%, and a good abandoned cart sequence alone can recover up to 30% of lost sales. | So today, we're diving into five email sequences you need to boost conversions for your online store. But first a few goods! |
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| | 🛠️ Marketing trends come and go, but foundational features are forever—Omnisend's Latest Updates |  | Multi-step Form Improvements & Report Upgrades | Omnisend February Updates! 💌 |
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| Omnisend's latest updates are designed to make your marketing smoother, smarter, and more effective: | High-Engagement Forms: Boost conversions with a 2-step flow, detailed frequency controls, easy A/B testing reports, and the ability to bypass non-required fields for a frictionless experience. Advanced Reporting: Attribute sales to the exact day they happen with flexible attribution settings. Plus, access new export capabilities for campaigns, workflows, and contact activity. Builder Upgrades: Enjoy automatic removal of badges after upgrading plans—no manual edits needed. Connect directly with your audience using the new Discord social icon in your emails. Usability Improvements: From segment copy and risk warnings to automatic campaign delays and push notification URLs, these small tweaks significantly improve your workflow in Omnisend.
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| | 5 Powerful Email Sequences to Boost eCommerce Sales | 1. Welcome Sequence | When someone joins your email list, they're showing genuine interest in your brand. Your welcome sequence sets the tone for your entire relationship. | Here's how to nail your welcome sequences: | Hit 'send' instantly: Don't leave them hanging! Send your welcome email within minutes of sign-up. Thank them sincerely for subscribing and show them you're a brand worth paying attention to. Tell your story: Give them a reason to care. Share a bite-sized version of your brand's journey – why you started, what problem you're solving, and what makes you different. Set clear expectations: Let subscribers know exactly what's coming – how often you'll email (weekly or biweekly?), the type of content they'll get (exclusive drops, helpful guides, or behind-the-scenes insights?), and how they can adjust preferences. Give them a reason to stay: Make their first interaction with your brand rewarding. Offer a juicy incentive – a discount, freebie, or valuable resource – that makes them think, "Wow, if this is the free stuff, imagine how good the paid stuff is!"
| Welcome sequence example | Email 1: Right after signup – Warm welcome + incentive. | Email 2: 2 days later – More about your brand's mission. | Email 3: 4 days later – Helpful resources or top product picks. | | 2. Abandoned Cart Sequence | A shopper adds items to their cart, gets to checkout… then disappears. Life gets busy. Your job? Remind them why they wanted those items in the first place. | An abandoned cart sequence can help bring them back to complete their purchase. | Here's how to ace your abandoned cart emails: | Strike while it's hot: Send the first reminder within 1-3 hours while their interest is still fresh. A simple nudge with their cart contents keeps your brand top of mind. Add some urgency: Remind them that items sell fast or their exclusive discount won't last forever. Limited stock or time-sensitive offers create FOMO and drive action. Make it personal: A generic "Come back!" email won't cut it. Use their name, show them the exact products they left behind, and keep the tone friendly and conversational. Sweeten the deal (if needed): If they still haven't checked out, a small discount or free shipping can be the final push they need to complete their order.
| Abandoned cart sequence example | Email 1: 1-3 hours after abandonment – Reminder + easy return to cart link. | Email 2: 24 hours later – Social proof + urgency. | Email 3: 48 hours later – Final reminder, possibly with a small incentive. | Here's an example of Woolino's abandoned cart sequence. They start off with a friendly reminder of the products left in the cart. | | 3. Win-Back Sequence | Every store has them: customers who made purchases in the past but haven't returned in months. A strategic win-back sequence can reignite their interest in your brand. | How to win them back: | Remind them why they loved you: Highlight their past purchases, showcase best-selling favorites, or introduce exciting new arrivals that match their tastes. Throw in a little incentive: Give them a reason to come back with a special discount, VIP offer, or early access to new products – something they can't resist. Make it effortless: Remove friction by including a one-click return-to-shop link. The easier it is, the more likely they are to follow through. Send a final nudge: If they haven't taken action, let them know this is their last chance before they miss out (e.g. offer expiring or being removed from your list).
| Win-back sequence example | Email 1: After 3-6 months of inactivity – "We miss you" + update on what's new. | Email 2: 3 days later – Value-driven content or a discount. | Email 3: 2-3 days after that – Final call before they're "removed" (a psychological trigger). | | 4. Post-Purchase Upsell Sequence | Your best customers are the ones who've already made a purchase. The moment after they buy is the perfect time to recommend complementary products and boost order value. | Here's how to craft amazing upsell sequences: | Start with gratitude: Open with a genuine "Thank you for your purchase!" This builds goodwill and makes your next suggestion feel natural, not pushy. Recommend relevant add-ons: Suggest accessories, refills, or upgrades that enhance their experience. Make it clear why these products are a perfect match. Use social proof: Showcase customer reviews and bestsellers with phrases like "Customers who bought X also loved Y" to create trust and curiosity. Offer a bundle discount: Give them a limited-time offer to grab complementary products at a discount, making it easier for them to say yes.
| Post-purchase upsell sequence example | Email 1: Order confirmation – Subtle product recommendations. | Email 2: 2 days later – Dedicated upsell email with best matches. | Email 3: 5-7 days later – Final reminder before the deal expires. | | 5. Educational Nurture Sequence | Not every email should push a sale. Some should simply add value and strengthen your relationship with customers. A well-crafted nurture sequence positions your brand as a trusted resource while keeping engagement high. | Here are some great ways to educate and nurture your audience: | How-to guides & tutorials: Show customers how to get the most from your products with step-by-step guides, tips, or short explainer videos. Behind-the-scenes stories: Give them an exclusive look at your brand's journey—from your creative process to your sustainability efforts. Customer success stories: Feature real people using your products to build credibility and inspire new customers to take action. Your mission and values: Share what drives your brand and invite customers to be part of a bigger movement that aligns with their values.
| Educational nurture sequence example | Email 1: Right after purchase or sign-up – Immediate value (guide, tips, or video). | Email 2: Every 7-10 days – A mix of educational and community-driven content. | Email 3+: Ongoing – Subtle product mentions tied to the content theme | | Wrapping up | Email sequences aren't a one-and-done strategy. The best brands analyze, refine, and improve their automations regularly to keep them fresh and high-performing. | Remember to: | ✅ Prioritize based on impact. Start with welcome and abandonment sequences first. | ✅ Space emails appropriately. Too many too fast? Spammy. Too few? Ineffective. | ✅ Track and tweak performance. Pay attention to open rates, clicks, and conversions. | ✅ A/B test everything. Timing, subject lines, offers. Small tweaks = big results. |
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| | 🌴 Tired of Boring eCommerce Events? | | You won't find stale panels or pushy vendor pitches at Commerce Roundtable Miami. | This is where eCom leaders come to learn, connect, and grow—no fluff, just real value. | So meet us in Miami on April 25! Here's what you can expect: | ✔️ Fresh Strategies That Work – No BS, just actionable insights. | ✔️ No Awkward Sales Pitches – 70% of attendees are brand-side pros. | ✔️ 20+ Expert Speakers – Learn from the visionaries shaping eCommerce. | ✔️ Epic Networking – Meet top DTC founders, marketers, and operators. | ✔️ Unmatched Vibes – From the stunning venue and world-class catering to the afterparty, it's all a vibe. | Tickets are moving fast—don't miss out on Miami's most anticipated DTC event! | |
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| | 🔥 DTC Wins: | Sisterhood of the traveling Rickshaw—In an effort to raise £350,000 in honor of International Women's Day, Pauline Paterson, the co-founder of British beauty brand Dr.PAWPAW, is taking part in the Sisterhood Rickshaw Rally 2025. | Paterson is one of the 60 female entrepreneurs to join The Sisterhood Rickshaw Rally 2025—a 1,000km rickshaw rally across India from 6-11 March. | The funds raised will go towards grassroots charities that support women and girls across India to build safe classrooms, provide skills training for women, and offer maternal health support. | |
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me—always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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