Stop wondering if AI will replace you... Learn how to make it work for you instead at this free webinar with eCom pros who've already 10X'd their productivity. | | Hey it's Chase and Jimmy here. | Before we jump in, we wanted to let you know we will be speaking at an upcoming webinar with Omnisend on July 15th! | We're hosting a session on how AI is revolutionizing marketing automation where we'll share an exact roadmap you can steal to unlock maximum impact with AI. Join us here! | Now, for your regularly scheduled programming… | NOBULL's brand? Gritty. Raw. Unapologetically bold. | Their email game? Consistent and relentless—but maybe a little too templated. | In this morning's breakdown, we're digging into a six-day streak of NOBULL's retention and promo emails. From urgency-laced offers to mindset-driven messaging, we're unpacking what's crushing it—and what could use a little more weight on the bar. | Also inside: | ✔️ AI Power-Up: Auto-Generate On-Brand Email Graphics ✔️ Your chance to see Gary Vee in San Diego this September ✔️ Free Webinar: Ready to Finally Put AI to Work? (Real Results, Not Hype)
| Let's get into it 👇 |
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| | Ready to Finally Put AI to Work? (Real Results, Not Hype) | | Everyone's talking about AI, but how many people are actually using it to get real work done? This free Omnisend webinar shows you the practical side. | You'll learn how marketers are leveraging AI tools right now to eliminate grunt work and focus on what actually drives revenue. You'll hear from the team at Omnisend (fresh off launching their new AI features) plus Chase and Jimmy about their real-world implementations and the surprising results they're seeing. | You'll discover: | The content creation trap that's eating 60% of most marketing teams' time (and how to escape it) Four stages of marketing automation plus, where most brands hit a wall Proven strategies for scaling personalized messaging without overwhelming your team The AI adoption roadmap: which tools to implement first for immediate impact Live examples and actionable tactics from teams already seeing major wins
| Plus: Win Amazon vouchers up to $100 and exclusive swag just for attending. | |
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| | 🌴 The Best DTC Event of The Year is BACK! | | Gary Vee is coming to Commerce Roundtable... are you? | We're bringing together the boldest minds in eCommerce for a 2-day experience designed to spark real growth, real talk, and real connections. And yes, Gary Vee is headlining. 👀 | Don't miss your chance to learn from the best and level up your brand. | What to expect: | ✔️ Keynotes from top DTC leaders ✔️ Roundtable-style conversations with eCom's brightest ✔️ Interactive audience-led workshops w/ live Q&A ✔️ 30+ eCom expert speakers & tactical sessions ✔️ Fully catered breakfast + lunch ✔️ Chance to snag a piece of $120K+ in epic giveaways | 📍 September 22-23 | San Diego | 🎟️ Grab your ticket before it sells out: commerceroundtable.com |
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| | | NOBULL's Retention Series: A Clinic in Consistency, Urgency & Brand Voice | If there's one thing NOBULL understands, it's how to make you feel their brand. Every email is gritty, grounded, and unapologetically direct, just like the athletes they cater to. And over the course of six daily sends, NOBULL masterfully blended promo urgency with product education and raw, relatable messaging. | But does their high-frequency, hard-hitting approach build long-term loyalty or just short-term sales spikes? Let's break down NOBULL's retention series to unpack what's working, what needs refinement, and what your brand can steal. | The Breakdown: NOBULL's Retention & Promotional Email Series | Email 1: "Our Most-Loved Trainers Showing Their New Colors" | Focus: New color drop on fan-favorite trainers. | | Why This Works:
✅ Leans on social proof, if they're "most-loved," they must be good. ✅ Freshness factor: color updates re-engage old buyers. ✅ Clean layout with quick-scan CTAs by shoe type (Outwork, Edge, Ripstop). | What Could Be Improved:
❌ Could benefit from highlighting specific customer reviews or best-sellers to guide decision-making. ❌ The patriotic "Red. White. Blue." theme is clever but could connect more emotionally with the reader. | Email 2: "One Shoe for All Your Training" | Focus: Drive shoe versatility + Drive Layers apparel.x | | Why This Works:
✅ Strong positioning: one shoe that does it all. ✅ Great upsell execution by introducing apparel alongside the shoe. ✅ Reinforces use cases for both strength and cardio. | What Could Be Improved:
❌ Apparel feels like an afterthought. Less storytelling, more product listing. ❌ No testimonials or UGC to support claims of versatility and comfort. | Email 3: "Soft on the Outside?" | Focus: Material education, spotlight on Knit upper. | | Why This Works:
✅ Great product storytelling with a "feel it through the screen" approach. ✅ Highlights pain points and solves them: No chafing. No blisters. No distractions. ✅ Differentiates sublines (AllDay, Drive, Recs) with strong visuals. | What Could Be Improved:
❌ Could use a "Find Your Fit" quiz to simplify decision-making. ❌ Slight visual overload, lots of shoes, similar styling, minimal hierarchy. | Email 4: "Ends Tonight: $99 Drive" | Focus: Final call on limited-time shoe discount. | | Why This Works:
✅ Scarcity and urgency clearly communicated "Last Chance," bold price slash. ✅ Reaffirms product value: it's for strength and cardio. ✅ Minimal distractions. One CTA, one product, one price. | What Could Be Improved:
❌ Could reinforce urgency with a countdown or "X sold today" type of social proof. ❌ Add trust markers. Reviews, ratings, or "most-purchased" labels. | Email 5: "Snap the F*ck Out of It" | Focus: Mental health + mindset reframe via Yogi Bryan's S.N.A.P. method. | | Why This Works:
✅ Raw and honest tone matches the brand's "no excuses" culture. ✅ Encourages connection beyond product, mental strength matters. ✅ Memorable subject line with personality and punch. | What Could Be Improved: | ❌ The pivot from mental health content to a sales CTA feels disjointed and needs a stronger bridge. ❌ Could add context or product tie-ins (e.g., "gear that supports your mental game"). | Email 6: "Missed It? 40% Off Still On" | Focus: Follow-up sale reminder + Father's Day opt-out sensitivity. | | Why This Works: | ✅ Re-engages fence-sitters who didn't click the first time. ✅ Shows emotional intelligence with holiday opt-out, a major brand trust move. ✅ Multiple category CTAs make it easy to jump back into shopping. | What Could Be Improved: | ❌ Design feels templated. After so many emails, repetition becomes fatigue. ❌ Consider rotating offer language or showcasing best-sellers within the sale. | | What NOBULL is Doing Right | Branded Consistency: From color palette to copy tone, every email feels like NOBULL. The repetition creates familiarity and trust. | Clear Offer Communication: They waste no time. Discounts, product benefits, and timelines are always front and center. | Emotional Intelligence: The mental health nudge and opt-out for Father's Day show they're thinking beyond the cart. | Layered Product Drops: By rotating product types (new colorways, materials, apparel), they keep the inbox fresh without abandoning the sale focus. | What NOBULL Could Improve Across the Board | Visual Fatigue: While consistency is great, the layouts are nearly identical day-to-day. Mixing up formats, introducing gifs with purpose, or using video could add variety. | Lack of Personalization: Every email feels like a broad send. Incorporating browse history, gender preference, or loyalty status would elevate retention dramatically. | Product Education + Social Proof Balance: They lean heavy on storytelling or urgency, but rarely both in the same email. Marrying value props with customer reviews or ratings would solidify trust. | Post-Purchase Nurture Opportunity: No clear post-purchase love or loyalty nudge. They could do more to re-engage recent customers with product care tips, exclusive drops, or community invites. | | Final Takeaway: A Retention Engine That Doesn't Miss Leg Day | NOBULL's email game is strong, like, gym PR strong. It's built for conversion, powered by urgency, and delivered with no-fluff copy that mirrors their target buyer's mindset. | But the next level? Personalizing those lifts. Adding dynamic elements, varying layouts, and mixing community with commerce would take their series from powerful to unstoppable. | Key Lessons for Other Brands: | ✅ Stay ruthlessly on-brand in voice and design. ✅ Rotate product types to keep things fresh without spamming. ✅ Use urgency, but pair it with proof. ✅ Think beyond product, connection builds retention. ✅ Give your customers the option to step away. Respect earns loyalty. |
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| | | | 🤖 AI Power-Up: Auto-Generate On-Brand Email Graphics | Need a new hero image, product banner, or promo graphic… yesterday? AI's got you. | 🧠 The Move: Use an image generation tool (like Midjourney, DALL·E, or Ideogram) with a brand-tailored prompt: | "Create a [seasonal / promotional / product-focused] graphic for an email campaign. Use [brand colors], [tone: playful/luxury/etc.], and include space for text like '[your CTA here].' Keep it optimized for 600px wide email layout. | 💡 Bonus: Already have a winning graphic? Use AI to repurpose it into multiple versions: | "Recreate this with a holiday theme" "Make 3 variations for A/B testing: one clean/minimal, one with lifestyle imagery, and one with bold typography"
| 🎯 Why It Works: | Speeds up design bottlenecks, perfect for time-sensitive campaigns Keeps your visuals consistent with brand tone and layout needs Gives non-designers a way to test creative without going rogue
| 📦 Pro Tip: | Once you find a prompt style that nails your look, save it as a go-to template. AI becomes your unofficial brand designer, on demand. |
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me. Always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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