Send these campaigns!

Here are 2 campaigns w/examples that you should send!

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Hey Friend, Happy Thursday! One quick note before we get into today's content.  It's crazy to me that most marketers still don't know if their KPIs, like CACs, CPMs, Abandoned Cart, and Email Open Rate, are "good" for a company like theirs. My friends at Varos are helping brands solve this problem via hyper-personalized KPI benchmarks.  Sign up for the Varos free version today. Now onto today's content.  Two time-sensitive emails this week! Make sure you get these in time and get 'em crushing for you.             Let's jump in.   Campaign Idea 1 - The Fall Is Coming Email: Email Examples: - The Fall Is Coming Email Example 1 - The Fall Is Coming Email Example 2   Purpose/Context of Email: It's the most wonderful time of the year! There are a ton of things to be excited about for fall, so lean into those for your audience. This means new product lines, new campaign ideas, and new experiences. Do it like this. Example 1 is from Poo-Pourri. This is another brand that has a product that lends itself well to really creative puns in their copy. If you have a brand like this, try to borrow some of PP's tone of voice. Like PP, use warm colors in your emails and make references to the changing of seasons. They nailed it. Example 2 is from The Citizenry. They're doing what I recommend for most brands to do — announcing their fall line like this. Super simple, not a ton of copy. More show, less tell. Dropping 6-8 new products for the season that each have a one-liner is the best way to get people to the site. They probably made bank with this email.   Segment(s): - Your engaged segment   Subject Line Idea:  - Fall is OTW! - It's almost time for fall... - Fall is ready for you   Preview Text Idea: - Are you ready? - And these products are here for you. - Check out what we've got. Campaign Idea 2 - The End Of Summer Sale Email: Email Examples: - The End Of Summer Sale Email Example 1 - The End Of Summer Sale Email Example 2   Purpose/Context of Email: This is basically the same thing as a Labor Day sale, but it's just a chance to double dip and get rid of summer products you have still in stock. These brands are crushing it, so you should do what they're doing.   Example 1 is from Our Place. This brand doesn't really have summer products, so they're just trying to capitalize on the end of an exciting season. Remember: you don't ever need a reason to do a sale. Most brands just make stuff up and they do just fine. You can do the same! Positioning is key here. Example 2 is from Homesick. They actually do have summer products that they're trying to get rid of, and the way they did this is really interesting. They took the summer scents and put it over a fall background, which makes you associate it with another season — even though it's supposed to be for summer. Super subliminal, but it triggers something in your audience. Try something like that.   Segment(s): - Your engaged segment   Subject Line Idea:  - Celebrate the end of summer! - 25% off for the end-of-summer sale! - The end of the summer, the start of the sale   Preview Text Idea: - ...with a discount. - Discount code inside. - 25% off starts now! As briefly mentioned above, it's crazy to me that most marketers still don't know if their KPIs, like CACs, CPMs, Abandoned Cart, and Email Open Rate, are "good" for a company like theirs. Only by knowing where they've got room to improve, can they better focus their time & effort. So I want to tell you about my friends at Varos, who are helping brands solve this problem via hyper-personalized KPI benchmarks.  Varos integrates with your ecomm tools like Facebook/Google/TikTok Ads and Shopify (Klaviyo coming soon) and shows you how your metrics compare to other companies in your vertical, AOV level, size, etc.  Their metrics are updated in real-time since they're hooked up to 2000+ brands' tools via API. I never used to love benchmarks since the data might be stale or not for companies/campaigns exactly like yours. But Varos is different because you can actually explore and filter the data to make relevant comparisons.  Sign up for the Varos free version today.  Best, Chase   © 2022 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌