The Halloween is Coming Email and The Character Email
| Hey Friend, Happy Thursday! One quick note before we get into today's content. It's crazy to think that we're already ¾ of the way through 2022. I've found myself reading more and more trend reports lately as we start planning for 2023. I just finished one from Airtable that I wanted to share with you. Airtable surveyed over 300 marketing professionals at a senior manager level or higher for their Marketing Trends 2022 report. The Airtable report calls out three things that successful teams have in common: - Revenue-driving teams are high achievers. In fact, marketing teams with goals tied to revenue are 46% more likely to report efficient workflows, compared to 27% of non-revenue-driving teams.
- No code adoption is changing how teams work and leading to better outcomes. 59% of respondents who use no code platforms said it's made them more adaptable to changing business needs, and 54% cited tool customization made possible through no code is a key benefit.
- Teams investing in workflows experience great results. Half of the teams with very efficient workflows say that connecting marketing data from different sources is very easy. Teams with moderate to very efficient workflows are more than 5x more likely to almost always meet their goals and objectives. And last but not least, teams with moderate to very efficient workflows are more than 3x more likely to exceed their marketing revenue goal.
If you want to dive into the report (I highly recommend it), you can do that here. Curious to get your takeaways from it.
| | | Now onto today's content. This is the first week of doing Q4 email examples. These next few editions will be action-packed and full of value. Excited to show you everything. Let's jump in.
Campaign Idea 1 - The Halloween Is Coming Email: - Email Examples:
- The Halloween Is Coming Email Example 1
- The Halloween Is Coming Email Example 2
- Purpose/Context of Email:
A little bird told me Halloween is coming. Another bird told me that Halloween is everyone's second favorite holiday. Time to lean into it and build some hype. Let's get everyone excited with campaigns like this.
Example 1 is from Sok-It.
Sok-It is one of those brands that has a great rapport with their audience. They have a ton of inside jokes, and they have a good understanding of who their target demo is. This brand does Halloween right. Every year, they have some fun, interactive game that they do with their fans. This year, they wanted people to reply in exchange for a mystery gift. Love that angle. You should try it.
Example 2 is from Warby Parker.
This one is cute. They made a Venn Diagram out of pumpkins. The thing I like about this email is that it drives a ton of curiosity. You can't really tell what the point of this email is until you click. It's a bit of a risk, but it'll drive a ton of engagement (which is always good). Dig this. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Spooky SZN is almost here.
- Spooky SZN is upon us!
- This email is haunted
- Preview Text Ideas:
- Here's what we got for you.
- You scared?
- Don't open this.
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Campaign Idea 2 - The Character Email: - Email Examples:
- The Character Email Example 1
- The Character Email Example 2
- Purpose/Context of Email:
When you send emails, you likely send them from "the company". When you change up your sender and create a character to deliver a message that you'd typically send from the brand, it makes it more interesting. Do it like this.
Example 1 is from Disco. This email was sent on behalf of their in-house dermatologist, Dr. Eva. This was how they were able to create the case for their Sunscreen launch last year from a scientific perspective. If it came from the brand, it wouldn't feel as legit. In this case, it looks serious and it feels more authentic. Good email here.
Example 2 is from Cernucci. This one was sent from one of their team members, Junior. In this case, they didn't use Junior to add credibility. They did it this way to make it look like someone on the team is looking out for the customers — giving them a heads up that they can save money for an upcoming holiday. This makes your brand more relatable and likable. Love this one.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Idea:
- A message from the intern...
- A special guest has appeared.
- Meet this random team member.
- Preview Text Idea:
- We let him do this. Let's not mess it up.
- And he's got a message for you.
- He's got something to say. | | |
And that's it, folks!
Hopefully, you found some value in these campaigns! And make sure you read the 2022 Marketing Trends Report here. Best,
Chase P.S. Next week, I'm launching a bundle for BFCM. If you want a special discount on it, join the waitlist here.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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