Send these email campaigns!

2 awesome email campaigns you should send!

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Hey Friend, Happy Thursday! One quick note before we get into today's content.  Gorgias is taking their smash-hit virtual conferences in person for 3 days in Los Angeles, bringing the leaders in DTC together to prepare for the most challenging holiday yet. This isn't another eCommerce conference. The 3-day event (10/19/22 - 10/21/22) will be held in Academy LA, one of LA's most luxurious nightclubs. Join Princess Polly, Liquid Death, Brumate, Love Wellness, and True Classic Tees for 3 days of Workshops, Networking, Giveaways and boozy brunches. Note: They've asked me to speak at the event, so if I'm in town, I'll be speaking, which I'm excited about! Get your ticket here.   Now onto today's content.  I've got some really unique campaigns you can use this week. Without further ado, we have some powerful campaigns to dissect.      Let's jump in.   Campaign Idea 1 - The Live Event Email: Email Examples: - The Live Event Email Example 1 - The Live Event Email Example 2   Purpose/Context of Email: Just like celebrities do meet-ups for their fans, it's nice to meet Founders or brands that you really enjoy, face to face. It's great to build trust & positive rapport. Doing a live event (in person or online) is a great way to stand out with your audience. Nobody is doing this. These emails do it right... Example 1 is from Outer, the brand that sells really high-quality patio furniture. Let me touch on why this livestream idea is so genius on the part of Outer. They're offering a live presentation that shows how you can buy the products and use them effectively in your backyard. Exterior design is not exactly a skill that everyone inherently has, so this is insanely valuable to an audience. If your brand requires a little bit more education before someone buys, this is certainly something you should do. Example 2 is from Vibe Body Care, a small brand out of Los Angeles. This email is actually hilarious, and I know a couple of the guys connected with this brand. This was sent last year, but they sent this email HOURS after the Drake album dropped, and it was as relevant as it possibly could be. They used Drake lyrics in the copy, and it did numbers. It's not exactly a shout-out to the event, inviting people to come down, but it's a great way to turn something mundane and almost boring (like a trade show) and using it for content. This is solid. Segment(s): - Your Engaged Subscriber Segment   Subject Line Ideas:  - Join us LIVE! - Wanna hop on a zoom call? - Wanna meet in person?   Preview Text Ideas: - Hop on this call with us. - We wanna meet you. - Drinks on (brand). DTC in a Nightclub Academy LA will be your DTC playground for 3 days.  Located in the heart of Hollywood's upscale club scene, the newly remodeled Academy LA combines the luxury nightclub with a cavernous space that provides opportunities to learn, network and enjoy the event. What to expect: Founders lessons from brands doing a combined $2bn+ in sales Hands on workshops with your favorite brands and tools Food trucks from the best spots in LA Boozy Brunch Giveaways! DTCx swag, airpods, bluetooth speakers and more…   Get your ticket here. Campaign Idea 2 - The Merch Email: Email Examples: - The Merch Email Example 1 - The Merch Email Example 2   Purpose/Context of Email: Some companies have trouble building a "brand" off of one product, especially if it's something that's not exactly sharable. When you ask non-marketers who their favorite "brand" is, they'll name off like 10 clothing brands, and won't think to mention Olipop or CROSSNET, for example. Build your BRAND by offering merch, and then sending an email like these ones. Example 1 is from Disco, one of my personal favorites these days. They sell skincare, and nobody looks at your face and asks "omg do you use Disco skincare?" There's no free advertising with skincare, but there IS with merch. By creating cool, vibey merch, they can continue to grow their brand based on aesthetics. Smart move. Example 2 is from Liquid Death, one of the OGs in terms of actual brand building. Liquid Death is a bit further along than Disco, so the strategy here changes. Instead of focusing on brand building, they produce merch for their most hardcore fans. When people aren't in need of any canned water at that moment, they can buy a t-shirt to advertise to new people for free. Win-win. Segment(s): - Your engaged segment   Subject Line Idea:  - A (brand) hoodie??? - We have MERCH! - Our merch is ready for you!   Preview Text Idea: - Too good to be true. - We're EXCITED. - Extremely limited quantity. That's all, folks! And don't forget to purchase a ticket to DTCx in Los Angeles from October 19 - 21. If I'm in town, I'll be speaking at it, so hope it works out that we both will be there. Best, Chase © 2022 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌