| Dear Chase, A couple weeks ago, I received a cold email. To be honest, it was kind of cool for me. There's a small handful of people who know my personal brand and follow me on my platforms, so it was nice to feel like someone thought I was worthy of reaching out to. I wanted to write to you about cold emails, but I thought it would be corny if I just used an email I've sent and talked about how great I am. I'm a humble man. I don't need to do that. So I'm gonna give some flowers to this young man who reached out to me while I was absolutely piss-drunk on vacation. His subject line was "Re: Your LinkedIn" His copy was: Alex, I know your time is valuable, so I'll put this into 3 bullet points: - Your Twitter presence makes you look like a baller - Your LinkedIn presence makes you look like a 21-year-old grad - I'm confident I can make you a 2X ROI on the money you pay me to run (it in the first 90 days) easily. If I don't, I'll work for free until you double your money. You're leaving thousands of $$$ on the table and I'm here to collect them for you. Let's jump on a call and I can walk you through how I can help. I'm more than happy to fire you over links to accounts I manage + case studies. All the best, {Name} … This was FIRE. He compliments me, and then he makes me insecure, and then he comes with a solution + a guarantee that makes it easy to make the decision. He used words that were small enough that my peanut-sized brain could read, even with 11 shots of Gold Cuervo in me. If you wanted to recreate it, you should go about it like this: Chase, {personalized compliment} I won't waste your time. Because it must be exhausting being the best dad and golfer in America. So I broke my pitch down into 3 bullets: - {big bro your prospect} Your socials are some of the best I've ever seen - {neg your prospect} Your YouTube makes you look like a homeless man found a camera and started making content yesterday - {pitch offer + guarantee} I'll edit your YouTube videos and help you grow your channel by 2x in 2 months or you don't pay {explain offer importance} YouTube is still the best platform to build an audience on, and if you do it right, it can feed every part of your business for eternity. {cta} Let's jump on a call and I can walk you through how I can help. {offer case studies} I'm more than happy to send you over links to accounts I manage + case studies. - Alex Great, right? Would you buy my service? I would. Shoutout to the dude who pitched me that LinkedIn offer. He's the man. He knows who he is. Yours truly, Alex Sent from my Sales Nav
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