| So, we have a few options for making sure that you're writing at a level that everyone can understand. 1. Make friends with dumb people. The key here is to have dumb friends that don't know they're dumb. There's no one dumber than a dumb person who thinks they're smart. Get them to read through your copy and make adjustments where necessary. If they start to fumble with certain sentences, you gotta do better. Make sentences shorter, use simpler words. Do what you gotta do to make your dumb friends understand your copy. 2. Talk out your copy. The way I write is not really the way I talk. I write a lot better. I talk like an idiot. If you can talk out the benefit points of your product, record it, and then put it on paper, it's going to sound dumber. But that's a good thing. The way you talk it out will be the way that it'll make the most sense for someone when they read it in their head. Try it. It actually works. 3. Don't be afraid to sound cringe. Like I mentioned above, that guy who does $1M a month makes some cringe content. But so does Mr. Beast. And he's basically a billionaire. When you see the people that have the broadest appeal, they're all a little cringe. Go to Facebook right now and read a post from your cousin who's 33 years old with two kids, has a mortgage, and loves Disneyland. That is the average person. They're not nuanced. They're not that smart. NPCs. Bots. Make stupid jokes (within reason). Make references to The Office. Use exclamation marks! A lot!!! The best swipe file is the IG captions of the people you went to high school with. Regular people. That's who you're speaking to. I hope this made sense. If it doesn't, I'll put it through Hemingway App again. Yours truly, Alex Sent from my Nintendo DS | 
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