I'm teeing these campaigns up for you
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| | | Now onto today's content. We've got two bangers in this edition. So excited to share these with you. Let's jump in.
Campaign Idea 1 - The Pre-Order Email: - Email Examples:
- The Pre-Order Email Example 1
- The Pre-Order Email Example 2
- Purpose/Context of Email:
A pre-order is one of the easiest ways to build hype and excitement for a potential drop or a long-awaited re-stock. This is an email that can go out to anyone you wish to reward with "early access". Being able to pre-order a product you're excited for is a treat! It should be treated as such by you and your audience. Here are a few examples that demonstrate this well.
Example 1 is from BRAVO SIERRA. They're a brand on a mission. They focus their efforts on the veteran community and they're very well-liked by older American patriots. They crushed this pre-order email.
The products they're highlighting are best-sellers, and it's highly valuable for people to get access before they're available to the public. Awesome strategy here.
Example 2 is from Papaya, and they did this email a little bit differently. Their copy sounds like they're talking straight to you. It's way less refined and way more relatable.
They first explain WHY you need to pre-order, and then make it easy for you to do so. Plus 10 points for a photo of a cute dog. Everyone should do that, in my opinion.
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Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Don't miss this drop!
- The return of (product)
- Pre-order before it sells out!
- Preview Text Ideas:
- Pre-order and secure your spot!
- Pre-order it before it's gone!
- It won't be here long...
| | | Campaign Idea 2 - The Rewards Email: - Email Examples:
- The Rewards Email Example 1
- The Rewards Email Example 2
- Purpose/Context of Email:
Using rewards points or loyalty programs for your customers are great ways to increase LTV. Everyone seems to have these programs, but they never shout them out with email. It's always just a section in the footer that no one ever sees. Put this program to work and show off how much your audience stands to gain by spending more money with you.
Example 1 is from Beam. Look how simple they made it to understand how their rewards program works. Simplicity is what makes people buy. If your rewards program is super complicated with multiple different tiers and different structures for different customers, no one will use it. That's Beam, though. Simple is their thing. That's why I love their design so much.
Example 2 is from Care/of. They did something kinda clever, and I don't know the brand well enough to know if it was on purpose or not. The old expression, "dangling a carrot in front of someone so they do x". This is how they're framing their rewards program, and it's kinda genius. They're also going BIG on their rewards and offering a potentially huge upside if someone gets to that level. Great incentive, great email.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Have you seen our rewards program?
- These rewards could be yours!
- Featuring: The Rewards Program
- Preview Text Idea:
- Get x for free...
- All you have to do is...
- Here's what you can get for free. | | |
And that's it, folks!
Hopefully, you found some value in these campaigns! And a reminder that you can save 30% on the world's best writing course until 7pm PST today. GET COPY MBA FOR 30% OFF
Best,
Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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