Friday, November 4, 2022

Destroy writer’s block in 3 easy steps

Alex In My Inbox #38
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Hey friend, happy Friday!

Welcome to Edition 38 of Alex In My Inbox brought to you by MarketerHire.

Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex."

Alex is an anonymous copywriter who shares these tips with me so that I can share them with you.

Today, Alex has an email about how to get rid of writer's block when you've been staring at an empty page for minutes. Or hours. Or weeks. 

These ideas will help you out. 

Let's get right into it.

Dear Chase,

I have been struggling lately. And I'm not afraid to share that with you. Because I know that it stays between just you and I. 

I don't know why, but I've been completely dry for ideas lately. I'm just vapid. 

I knew I had to write something for you, and I literally sat for an hour with nothing. That's rare. Usually, I have ideas for days. 

So, I decided to write some advice for myself. 

Writer's block is usually paired with some level of burnout, so this advice will apply to both. 

When you're burnt out, you get writer's block. When you get writer's block, you wanna jump off a bridge. 

So here it is. 

How to get rid of writer's block. 

3 easy steps. Let's get it.

1. Give yourself some "me time".

This is more of a preventative measure. 

If you're not currently in a state of writer's block, you're lucky. 

Before it happens, which it probably will, you have to spend a couple hours with literally no inputs. 

Go for a walk or a drive. No music, no podcasts, no friends. 

In fact, leave your phone at home. 

You need to let your brain breathe sometimes. 

One of the things that makes you creative is a LOT of inputs from random sources. But if you're overloaded, your brain won't know what to do with any of it. 

Too much of anything is a bad thing. 

I use my Sunday morning to do basically nothing. I don't see people. I chill by myself with no inputs so I can refresh a little bit. 

Listen to your body and your brain. Don't overdraw yourself. 

2. Use swipe files. 

Swipe files aren't just whatever you see on Twitter or on swiped.co. 

It can be anything. 

For example, I have to write a bunch of emails for this massive client. I'm kinda putting it off. 

All I need to do is find similar companies to them, get in the flow, and find a bunch of emails that I can use as inspo. 

I only usually need to read 1 email, or 1 sentence from 1 email, to give myself enough to go off. 

You literally just need one spark to get the engine running again. 

3. Just start writing nonsense. 

A lot of times, I'll just start writing an email with no idea of where I'm going with it. 

It makes zero sense. 

I'll start writing about Spongebob or some weird fact about dogs. 

But the thing about writer's block is that you're in a state of inertia. 

A motionless object stays motionless. 

You need to get the ball rolling before you can focus in and write some stuff that actually means something. 

Speak gibberish at the top of the page, and by the time you get to the 10th line, you'll have a rough idea. 

Just get your fingers moving. 

It helps a ton. 

RIP Takeoff, btw. 

Yours truly, 

Alex

Sent from my Security Camera

The Q4 madness is upon us. I sure as heck feel it.

Hiring good marketers to jump in and help is really hard.

Everything from recruiting to interviewing to onboarding is exhausting.

Plus, when you have the need, it's too late.

That's why I'm a fan of MarketerHire.

On-demand, A+ marketers.

If you're looking to add marketing support with best-in-class freelancers or consultants, check them out.

Have a great weekend,

Chase

© 2022 Chase Dimond

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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782

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