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And now for today's paid newsletter content:
If I had a dollar for every "sale extended" email I received (or personally sent, lol), I'd be a wealthy man. I saw some incredible emails in my inbox this past week and a half, and it looks like some of them were inspired by this newsletter. So proud of all of you for crushing your holiday campaigns.
I've got some campaigns that I recommend sending after the BFCM craziness. Let's jump in.
Campaign Idea 1 - The Gifting Email: - Email Examples:
- The Gifting Email Example 1
- The Gifting Email Example 2
- Purpose/Context of Email:
Even though the sales and discounts are over with (for the most part), people are still buying gifts. If you want to drive revenue without heavy discounts, a gifting email is the way to do that. Plant ideas in your audience's mind for what they could potentially spend their hard-earned money on.
Example 1 is from Sisley. Check out why this email is kinda cool.
The subject line mentions gifting, but the body copy is not directly mentioning "buy this for x person". They give a brief sales pitch for the product and make it desirable without a blatant gifting angle. That's a subtle way to go at this, I think you should try it.
Example 2 is from Nue, and I think this email is brilliant.
This is an example of a company that really cares about sustainability and the environment. This is something that no other company is doing. Most brands will only mention environmentalism on Earth Day or something similar, but if your brand values this, try to find a way to bring it through in a campaign that normally would never be connected. Really interesting email here. I recommend subscribing to their list. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Have you gotten their gift yet?
- Get their Christmas Gift today!
- Gifts inside...
- Preview Text Ideas:
- Don't leave it too late...
- Are you procrastinating?
- Come and check them out.
| | | Campaign Idea 2 - The Shipping Cutoff Email: - Email Examples:
- The Shipping Cutoff Email Example 1
- The Shipping Cutoff Email Example 2
- Purpose/Context of Email:
There are typically three types of campaigns for the shipping cutoff. There's standard/ground, express, and expedited shipping, and you should send an email for each one. This week should be when you send the standard/ground shipping warning.
Example 1 is from Twice Toothpaste. This email is extremely simple, but this is all you need, really. The most important thing is that they have a dynamic countdown timer. This is fairly easy to add into an email inside Klaviyo. I have a module on it inside my course, which I'm sure most of us have seen. Other than that, there's no other message for the audience to get distracted by. Just go shopping.
Example 2 is from Nike. They made a great email with this one here. Good copy, good images, and they plugged their "top picks" by gender. Only thing I'd recommend is adding the main text above the fold. The main image is so long that someone has to scroll before they can discover the main message of the email, which is not ideal. Great overall, though!
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- LAST CHANCE to ship it!
- Shop it and ship it ASAP.
- Want it by Christmas?
- Preview Text Idea:
- Ground shipping ends tonight.
- Get it in time for Christmas!
- Last chance to ship!
| | | Campaign Idea 3 - The Blog Plug Email: - Email Examples:
- The Blog Plug Email Example 1
- The Blog Plug Email Example 2
- Purpose/Context of Email:
If you're wondering if people still care about blogs and read them every day, the answer is yes. They do. People love blogs when it comes to exploring and learning about products they're interested in. You still have to make the blog...not boring...but if you achieve that, you'll have an audience of well-educated customers who really understand your product. Most importantly, you have a ton of new customers after the BFCM rush. They need to know what you're all about. Tell them.
Example 1 is from Beardbrand, one of my favs in the DTC world currently. This email is solid, because instead of just highlighting one blog post (which is fine, too), they did somewhat of a monthly wrap-up. They can entertain and educate new customers with all of the most important points for the month all at once. If you wanna learn how to write a great blog post, read Beardbrand. They're super funny and make it fun for the audience. Great job here.
Example 2 is from Monos, and this one is pretty cool. The tone of voice is cool, the imagery is cool, but...I have no idea what the copy is talking about here. I'm sure this makes sense to their audience or anyone with a little bit of context, but as a non-customer, this copy is super confusing to me and doesn't inspire me to click. I'm using this email as an example of what not to do. Take inspo from the imagery, because it looks great, but not clear what they want you to learn about. Make sure you're very direct with your audience about what they're about to read.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- NEW BLOG POST!
- You got a spare minute?
- (firstname), this blog is for you
- Preview Text Idea:
- Come check it!
- Come read this blog real quick.
- See what's inside.
| | | That's it!
Hope you enjoyed this week's newsletter, and I hope you learned something. If you crushed BFCM and you're getting a chance to relax for yourself, you deserve it. Amazing job. Reminder to enter to win more than $80K worth of money and software.
Best,
Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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