10 seasonal email campaigns every store should send

WITH EXAMPLES

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Happy Monday! Campaigns are the cornerstone of any successful email marketing strategy. Here are 10 seasonal campaigns every store should send. (With real examples from brands like Revolve, Ruggable, Carbon38, and more!) Founders: Forward these campaigns to your team.  Marketers/Copywriters: These will make you look good to your client or boss. Go swipe these 10 campaigns here. Make Your Advertising Work Harder For You I wanted to tell you about a company that a ton of my clients have used to have high-converting landing pages built for them. It was started by none other than my good friend and ecommerce legend, Nik Sharma. The entire premise of HOOX is to make your advertising work harder for you, in 2023, with landing pages. I love how HOOX manages the entire process from A to Z. They do deep brand research, merchandising strategy, UX design, copywriting, UI design, and development. They've worked with brands of all sizes, from Crocs to Roman to Caraway, the list goes on. Here are a few pages they've built: Love Wellness Landing Page Lomi Landing Page Nacho Landing Page The entire process takes about 2-3 weeks from kickoff to a live link ready for traffic. Check out HOOX to purchase a page, or book a call, and they can at least talk you through their process. The worst thing that will happen is you spend 15 minutes on Zoom and walk away with a new idea to test with your brand. Book a call here. Sponsored  Hire Amazing Freelance Marketers I wanted to share a platform I've been using to hire amazing freelance marketers. Last year the companies I own did a combined 8+ figures in revenue, and the key to growth was working with the best people I could find. Most of the top people I worked with were freelancers. Nothing against full-time, in-house hires, but I've noticed a trend that the best people are leaving 9-5's to work for themselves. And freelancing and consulting are really attractive options for many awesome marketers. If you're looking to hire great freelance marketers, use this platform.  Sponsored  Make More Money From Your Email List: Your abandonment email sending pool is up to 90% smaller than it should be. This is a MASSIVE issue that no one has solved... UNTIL NOW. One of my buddies saw a 157% increase in his abandonment revenue implementing this. Let's dive into the problem and solution.  The problem: Your visitors/subscribers are ONLY getting abandonment emails if they are logged in to Shopify. If they bought on a laptop, but abandoned on a mobile device, they aren't getting messages. You probably didn't even know you were missing out on this revenue. The solution: Reclaim Your abandonment emails are your highest converting, most valuable emails, & this is the easiest (and only) way to send out 5x more of them. This is a very easy, "set-it-and-forget-it" way to juice up your email ROI. You can also use this tech to send SMS. A bunch of my clients use it and it's performing well for them. So well that I recently joined as an advisor because I believe in it that much. However, it's only worth it if you're big enough to be making several thousand dollars per month on your abandonment emails in the first place. If you are, check this out. Recommended Newsletters: I'm excited to share 4 newsletters I've been enjoying lately. Subscribe for free below: The Digital Marketing Newsletter by Indexsy: Become a better marketer in 5 minutes. Get the weekly newsletter keeping 4k+ marketers in the loop. Subscribe here with 1-click   Department of Product Briefing: The latest product launches, tools and analysis designed to help you build winning products. Join 18,000+ product people from top tech companies. Subscribe here with 1-click   The Knowledge: Insights and frameworks to help you think deeper and work smarter. Subscribe to join 3,000+ driven people leveling up their decision-making. Subscribe here with 1-click   Community Powered Marketing: An awesome newsletter about leveraging communities to power your marketing efforts and business growth. Subscribe here with 1-click Subject line of the week from one of my clients: Vertical: Accessories Recipients: 213,829 Content: Product Restock Subject Line: NEW Launch Preview Text: The Denner in a brand new color! Open Rate: 64.30% CTR: 1.60% My newsletter stats from last week: Recipients: 51,828 Subject Line: 13 uncommon psychological principles Preview Text: Responsible for $100M+ in email revenue Open Rate: 38.60% CTR: 1.50% Coupon Codes are KILLING your business. Every time someone uses a coupon code, your margins literally SHRINK. Check out what happens when you switch to a CashBack model instead: - 17% of people request cashback - 26% of people request store credit - 57% DO NOTHING In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed. The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit. But the reality is more than 50% never redeem either. And those that redeem store credit will spend $$$ with you in the future. Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable. This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor. Learn more about them here. Have a great week and make sure to send some emails!  - Chase P.S. Here's my tweet of the week: © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌