13 uncommon psychological principles

Responsible for $100M+ in email revenue

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Happy Monday! My agency has generated over $100M for clients via email marketing. Our biggest secret? These 13 uncommon psychological principles we use over & over again in our copy: 1. Anchoring When making a decision, people tend to rely heavily on the first piece of information they receive.  Now everyone knows about price anchoring - leading with an expensive option which makes the cheaper one seem like a better value. But there's another type… 2. Idea Anchoring You can also influence the amount someone's willing to pay by anchoring an idea in their mind. Examples: • Diamond companies - "An engagement ring should cost 3 months' salary" • Toothbrush companies - "A toothbrush should be replaced every 90 days" This one's a bit more complicated because you need to really think about how it applies to your product & it requires a lot of repetition in your messaging. But once you get it right, it's a simple way to increase prices & drive repeat purchases. Read the full article here. Hire Amazing Freelance Marketers It's no surprise that hiring people full-time will slow down in 2023, while freelance hires will pick up. A company called MarketerHire is the best of the best for connecting with vetted freelance marketers. I used to work with companies through their platform and now I hire great freelance marketing talent from them. For companies looking to crush their 2023 marketing goals, I highly recommend having a conversation with MarketerHire to see how they can help. Make More Money From Your Email List: At a recent event, a brand doing 7 figures per month was telling the group about a platform they've been using and getting a 6x ROI from. Once they mentioned it was related to email marketing, I immediately knew who they were referring to. It's a platform that my clients and I have been using with great success. I think the platform is so awesome that I recently joined as an advisor. Insert Retention.com Here are the three things you need to know about them: 1. Their platform can help you drive 5x-10x more abandonment revenue. Seriously, the results have been insane. 2. Their platform can help you capture WAY more email addresses. This has been a game changer. 3. It integrates super seamlessly with the major email marketing platforms.  Bonus: Their platform also helps you create incredible retargeting audiences for Facebook and Instagram. Check them out here. Recommended Newsletters: I'm excited to share 3 newsletters I've been enjoying lately. Subscribe for free below: The Digital Marketing Newsletter by Indexsy: Become a better marketer in 5 minutes. Get the weekly newsletter keeping 4k+ marketers in the loop. Subscribe here with 1-click   The Daily Upside: An unbiased newsletter covering the world of business, finance, economics, and investing. Subscribe here with 1-click   The Knowledge: Insights and frameworks to help you think deeper and work smarter. Subscribe to join 3,000+ driven people leveling up their decision-making. Subscribe here with 1-click Subject line of the week from one of my clients: Vertical: Apparel Recipients: 7,618 Content: Survey Subject Line: Love your new stuff? Preview Text: This will only take a sec. Open Rate: 39.10% CTR: 3.10% My newsletter stats from last week: Recipients: 46,861 Subject Line: 3 ways to grow revenue using email marketing Preview Text: Here's how you do each (with examples) Open Rate: 37.80% CTR: 1.40% Coupon Codes are KILLING your business. Every time someone uses a coupon code, your margins literally SHRINK. Check out what happens when you switch to a CashBack model instead: - 17% of people request cashback - 26% of people request store credit - 57% DO NOTHING In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed. The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit. But the reality is more than 50% never redeem either. And those that redeem store credit will spend $$$ with you in the future. Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable. This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor. Learn more about them here. Have a great week and make sure to send some emails!  - Chase P.S. Here's my tweet of the week: Occasionally this newsletter may include affiliate links. © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌