intelligent ways to increase your email click-through rate

if you MASTER this, your conversion rate WILL go up

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Happy Monday! There's one metric that most people don't quite understand when it comes to email. But if you master this, your conversion rate WILL go up. Let's talk about some intelligent ways to increase your click-through rate & make 5-figures on your next campaign. Make More Money From Your Email List: Your abandonment email sending pool (aka your browse, cart, and checkout abandonment flows) is up to 90% smaller than it should be. Your visitors/subscribers are ONLY getting abandonment emails if they are logged in to Shopify. If they bought on a laptop, but abandoned on a mobile device, they aren't getting messages. You probably didn't even know you were missing out on this revenue. They have a solution called Reclaim that solves this massive issue. Your abandonment emails are your highest converting, most valuable emails, & this is the easiest (and ONLY) way to send out 5x more of them. This is a very easy, "set-it-and-forget-it" way to juice up holiday and Q1 returns. You can also use this tech to send SMS. However, it's only worth it if you're big enough to be making several thousand dollars per month on your abandonment emails in the first place. And it's been working so well for my clients that I joined as an advisor. Increase your email & SMS revenue. Hire Amazing Freelance Marketers The world is moving towards hiring flexible labor. It's often more cost-effective and more efficient. And you can find amazing talent this way that you otherwise couldn't hire (these people don't want full-time, in-house roles). I wanted to share a platform I've been using to hire amazing freelance marketers. Last year the companies I own did a combined 8+ figures in revenue, and the key to growth was working with the best people I could find. Most of the top people I worked with were freelancers. Nothing against full-time, in-house hires, but I've noticed a trend that the best people are leaving 9-5's to work for themselves. And freelancing and consulting are really attractive options for many awesome marketers. If you're looking to hire great freelance marketers, use this platform.  sponsored Recommended Newsletters: I'm excited to share 5 newsletters I've been enjoying lately. Subscribe for free below: Cody Plofker's newsletter: Become A Better, More Well-Rounded Marketer. "A must-read for anyone in the DTC space". Subscribe here with 1-click   Chartr: Our visual newsletter charts data-driven insights into business, technology, entertainment and society. Subscribe here with 1-click   The Digital Marketing Newsletter by Indexsy: Become a better marketer in 5 minutes. Get the weekly newsletter keeping 4k+ marketers in the loop. Subscribe here with 1-click   Department of Product Briefing: The latest product launches, tools and analysis designed to help you build winning products. Join 18,000+ product people from top tech companies. Subscribe here with 1-click   The Knowledge: Insights and frameworks to help you think deeper and work smarter. Subscribe to join 3,000+ driven people leveling up their decision-making. Subscribe here with 1-click   Subject line of the week from one of my clients: Vertical: Apparel Recipients: 214,346 Content: Giveaway Email Subject Line: New year, new GIVEAWAY! Preview Text: Free campervan + bags? Sign me up → Open Rate: 55.70% CTR: 1.00% My newsletter stats from last week: Recipients: 57,211 Subject Line: ideation process behind growing to 231,854 followers Preview Text: 4 principles that I apply to make sure I never run out of BIG ideas Open Rate: 43.00% CTR: 1.70% Coupon Codes are KILLING your business. Every time someone uses a coupon code, your margins literally SHRINK. Check out what happens when you switch to a CashBack model instead: - 17% of people request cashback - 26% of people request store credit - 57% DO NOTHING In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed. The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit. But the reality is more than 50% never redeem either. And those that redeem store credit will spend $$$ with you in the future. Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable. This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor. Learn more about them here. Have a great week and make sure to send some emails!  - Chase P.S. Here's my tweet of the week: © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌