Send these emails!

I'm teeing these campaigns up for you

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hey Friend, I've got a bunch of cool, evergreen email content for you to use in this fairly empty send period. When there're no holidays or reasons to send emails, you have free rein to do whatever you please and address something else to your audience. Real quick, though, I wanted to share a platform I've been using to hire amazing freelance marketers. Last year the companies I own did a combined 8+ figures in revenue, and the key to growth was working with the best people I could find. Most of the top people I worked with were freelancers. Nothing against full-time, in-house hires, but I've noticed a trend that the best people are leaving 9-5's to work for themselves. And freelancing and consulting are really attractive options for many awesome marketers. If you're looking to hire great freelance marketers, use this platform. Now let's jump into today's content:   Campaign Idea 1 - The Bundle And Save Email: Email Examples: - The Bundle And Save Email Example 1 - The Bundle And Save Email Example 2   Purpose/Context of Email: The Bundle And Save campaign is such a painfully obvious way to increase your AOV, people just ignore it. As I've said 100 times before, if you tell your audience to do something, at least 2% of them will do it. That's enough to make a sizeable amount of money just from one campaign. And if you do it like these examples that you're about to see, it'll work out even better for you. Example 1 is from Lalo, a premium DTC kids' brand. I personally think that a kids' brand is one of the best types of brands to run. People spend an irrational amount of money on their kids, and they usually stick to the same brands once they find something they like. In this email, they give you the benefit points of each of the products individually, and then hit you with the "bundle and save" line to make you even more inclined to buy. The copy for these products was good enough to sell them on their own, but the discount made it even better. Good stuff here. Example 2 is from Quip, a fan favorite in the DTC world. With CPG-type brands, it's very easy to upsell bundles because of this: the people who are buying things month over month KNOW that they'll use it all. It's like buying gas at $1. You'd probably spend thousands of dollars if you had somewhere to store it, because you know you'll use it. This is the same thing with brands like Quip. Their messaging is so great here too, as always. Copy everything Quip does and you'll be extremely successful.   Segment(s): - Your Engaged Subscriber Segment   Subject Line Ideas:  - Buy more for less - Spend less, get WAY MORE - Bundle and save in 2023   Preview Text Ideas: - This is a big deal, literally. - Time to save big. - Bang for your buck. Campaign Idea 2 - The Back In Stock Email: Email Examples: - The Back In Stock Email Example 1 - The Back In Stock Email Example 2   Purpose/Context of Email: Back-in-stock campaigns are one of the best ways to get people super excited about something. There's inherent social proof in scarcity. If something tends to go out of sale, it's going to attract new customers to see what the hype is about. At the same time, the legacy customers will be excited to get in on it while they still can. Do it like this. Example 1 is from Aureum, a women's jewelry brand. This brand consistently sends back-in-stock emails, so they must be absolutely crushing it with the strategy I outlined above. Typically, I recommend that you segment based on who opts in to hear about restock notifications, but they ignore that. Their language is super simple, too. "These products are so popular that they sold out in 2 days. Get this now so that you don't have to wait again." Good stuff. Example 2 is from Ekster, a brand who's been doing crazy numbers as of late. One thing they did really well here is that they combined the scarcity of an out-of-stock item with the social proof angle for these products. Not just reviews, but ratings from Trustpilot and Google. Not many brands have those, but they really resonate with an older audience. Try this out.   Segment(s): - Your engaged segment   Subject Line Idea:  - It's finally back. - (product) is finally back in stock! - Ready to re-up on this best seller?   Preview Text Idea: - But not for long. - Don't wait... - It'll be gone again before you know it. Campaign Idea 3 - The Collab Email: Email Examples: - The Collab Email Example 1 - The Collab Email Example 2   Purpose/Context of Email: Influencer marketing is growing on me as one of the better and more authentic distribution channels that DTC brands have at their disposal. Since these influencers can be pretty expensive, it typically decreases your upfront cost to do a collection drop with someone in your niche. Instead of paying $5-10k upfront, you're giving them a piece of a collection that they can put their name on. These brands did it great, and we recommend you follow this model. It exposes you to a new audience, and it also gives you the credibility of using someone else's name. Example 1 is from Moana Bikini. They were able to work with an influencer in their niche named Alana Blanchard, who is a pro surfer. A good influencer will help you create an identity, which is what Moana is going for here. When you think of Old Spice, you think of Terry Crews. That's who YOU become when you use Old Spice. Moana is doing the same thing here, attracting people who want swimwear that allows you to be active, but look good at the same time. Example 2 is from Huckberry. Although it's not super difficult to get a Coors co-sign, your audience doesn't know that. All they see is that Coors is helping to form the identity of Huckberry as a really cool, party lifestyle brand that serves a certain audience. My only critique of this email is that it's a little bit too long. If your goal is to flex the fact that you've partnered with Coors, make that the centerfold. Everything else can be explained on the website. Remember, less is more. Segment(s): - Your engaged segment   Subject Line Idea:  - We hooked up with (brand) - Here's what you and (influencer) have in common - (brand) and us have something to tell you   Preview Text Idea: - Check out the collection... - Hint inside. - We're engaged. That's a wrap! Hopefully, these campaigns will help you get through this dry period. There's not much to say right now, and everyone's marketing calendar is pretty empty, but these will still make sales. Now's the time to entertain your audience. Tell them why you're the best. Be memorable. And while I'm out here sharing trade secrets, there's one more I wanted to let you in on... Our clients have been combatting issues with rising advertising costs by doubling down on email and SMS collection. Which creates a flywheel that allows them to continue advertising. Our clients have been growing their email lists and sending more abandonment emails by using a platform called Retention.com.  Most of our clients are seeing a 2x-4x ROI, with our top-performing client seeing a ~6x ROI. It integrates easily with most major email platforms like Klaviyo, MailChimp, Sendlane, etc. You have to check out what they've built. Best, Chase Occasionally this email may include affiliate links © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌