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Dear Chase, In my last couple weeks of talking to potential copywriting clients and closing deals (loving it BTW), I've noticed a pattern. I've talked to 7 different companies since the start of the year. They all need help. And they all have one common problem. There's a huge niche of companies that have products/services that are very complicated, and they have trouble selling it because they don't know how to properly communicate its function to their customers. However… If they CAN communicate the product properly, there's a pot of gold at the end of that lil rainbow. Think about it. A lot of the products that we use every day aren't super self-explanatory. Remember the fidget spinner? Easy sell. Spin it and occupy yourself out of boredom. Done. What about an iPhone? Yeah. It's a phone in your pocket. But WHY iPhone? Apple's marketing team did an incredible job of showcasing their value in one sentence. They've built an entire brand by taking a product that does a lot of things, and associating it with status & superiority. There are plenty of Apple-type companies that have insane products, but they don't know how to properly say what it does and why it's so great. One of the BEST skills that a copywriter can develop is being able to make complex ideas simple. This is not an overnight thing. This is not something that you can learn in 2-3 months, unless you have a special talent with words. This is something that I personally didn't pick up until I was a year in, but once I got it, it made me lethal. It made me able to essentially work with any company and any product. As long as it wasn't related to medicine (I am not a doctor) or finance (I don't wanna deal with the SEC), then it was a project I could get paid for. This is what some people would call "technical writing". If you're able to look at a product/service, break it down into pieces, understand the fundamentals, and communicate those fundamentals via tangible benefits that the end user can get excited about… You can become the most expensive copywriter in the world. You're solving a problem for future unicorns that they can't solve themselves. Here's how this can be monetized: Brand tone/voice guidelines package -
Create a PDF of rules, sentences, and keywords that the company can use to train other copywriters on when you leave -
Write the basics for them (website, an email sequence, a couple of ads) -
Charge $10-15k one time The fractional in-house model -
Work directly with the company to position their product/service the right way -
Write multiple ads, emails, and web tests for them per week -
Charge $4-8k per month Consulting only -
Do the "brand voice/tone guidelines" package for their team, but don't do any actual writing -
Get on weekly calls with their in-house marketing team -
Charge $200-400 an hour Here's the homework… Go to this website right now. Poke around and figure out what this product is/does. Write a one-liner that describes the product as clearly as possible. Don't be corny, don't be too clever, just be clear. Make it as simple as it can be. Reply to this email with the one-liner and we'll pick a winner next week. You'll get an official co-sign from me and Chase saying that you're a proficient writer and you can use it on your resume. Good luck. Yours truly, Alex Sent from my Thermometer (I'm sick) | 
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